MarTech Today: Branch launches cross-channel cohort analysis, your sales team’s recommendations & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Branch launches cross-channel cohort analysis for app marketers
  Dec 13, 2018 by Barry Levine
  The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods.
  
• How likely is your sales team to recommend you to a friend or colleague?
  Dec 13, 2018 by Leela Srinivasan
  If sales and marketing teams are going to win trust in a noisy market, we need to join forces in the only thing that matters – adding value for our customers.

From Marketing Land:

• YouTube sunsetting call-to-action overlays in favor of new ad extension
  Dec 13, 2018 by Ginny Marvin
  The call-to-action ad extension will be available for TrueView in-stream ads to start.
• Agenda alert: Adobe is keynoting at MarTech!
  Dec 13, 2018 by Scott Brinker
  We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all […]

From Around The Web:

• How to achieve ‘consumer-first martech’ – and how the marketing clouds don’t quite stack up, Marketing Tech
• What CEOs Need To Know About The Ongoing Marketing Tech Debate, Chief Executive
• Alexa researchers’ AI training technique improves speech recognition up to 15%, VentureBeat
• The Digital Workplace Hub: The Next Wave in Collaboration, CMSWire