MarTech Today: Akamai buys Janrain, benchmarking marketing salaries and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Akamai buys identity provider Janrain Jan 7, 2019 by Barry Levine With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

  • Akamai buys identity provider Janrain
    Jan 7, 2019 by Barry Levine
    With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems.
  • The MarTech agenda is live. See what’s in store & join us in San Jose!
    Jan 7, 2019 by Scott Brinker
    Seasoned marketers are right to be wary of too many industry predictions, but I’m quite certain of three things for the year ahead: Marketing technology and operations management will be integral to marketing in 2019. Martech tools, talents, tactics, and the overall marketing world will continue to change. Marketers eager to master this discipline, learn […]
  • Help us anonymously benchmark marketing operations and technology salaries
    Jan 7, 2019 by Scott Brinker
    Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

From Marketing Land:

From Around The Web:


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About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.