MarTech Today: 33Across’ ‘first open exchange for only viewable inventory,’ Innovid’s OTT Composer & your AI doesn’t need ballgame tix
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 33Across launches ‘first open exchange with only viewable inventory’ Sep 27, 2018 by Barry Levine The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ Video […]
Barry Levine on September 28, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- 33Across launches ‘first open exchange with only viewable inventory’
Sep 27, 2018 by Barry Levine
The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ - Video platform Innovid launches first multi-platform OTT video-ad composing tool
Sep 27, 2018 by Barry Levine
The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments. - Your AI does not need tickets to the big game
Sep 27, 2018 by Rex Briggs
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace.
From Marketing Land:
- Connect with the best and brightest marketers at SMX East
Sep 27, 2018 by Marketing Land
You are part of an exclusive community — a community of passionate, creative, driven search marketers eager to learn the latest tactics to boost conversions, drive sales, and increase awareness. SMX® East is your chance to connect with others like you.
From Around The Web:
- A Marketer’s Guide to Website Accessibility: The Importance of Inclusive Design, Vertical Measures
- Your Marketing Technology Stack is Missing the Mark: How Retailers Can Overcome, DealerScope
- Forget AR: Visual search will be the hottest ecommerce tech among millennials, Marketing Tech
- Setting Expectations on Excel’s Addition of AI, CMSWire
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.