MarTech Today: 2016 MarTech Landscape, YesPath’s AI-powered marketing & Usermind’s “glue”
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web. From Marketing Land: Scott Brinker shares his thinking behind this year’s huge MarTech Landscape Mar 21, 2016 by Barry Levine Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and […]
Barry Levine on March 22, 2016 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech and other places across the web.
From Marketing Land:
- Scott Brinker shares his thinking behind this year’s huge MarTech Landscape
Mar 21, 2016 by Barry Levine
Such as: companies with “blue” in their name, the “third dimension” in digital marketing, and the possible peaking of new martech firms. - Infographic: The 2016 Marketing Technology Landscape
Mar 21, 2016 by Marketing Land Infographics
Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011. - Startup YesPath launches AI-driven platform that automatically targets marketing content
Mar 21, 2016 by Barry Levine
Headed by two ex-Salesforce execs, new San Francisco-based company wants to help automate the marketing side of building relationships. - Usermind launches its platform as “glue between systems” that shows what works
Mar 21, 2016 by Barry Levine
It’s like workflow automator Zapier plus business data collector Domo, says the CEO.
From Around The Web:
- Opera’s $1.2B sale: Shocking underdog victory or cruel twist of fate 21 years in the making?, VentureBeat.com
- 5 Best Tools for Coming Up with the Perfect Domain Name, www.blogherald.com
- Alibaba is working to bring virtual reality into its ecommerce services, techcrunch.com
- Marketing Technologists: Who They Are and Why They Matter, www.marketingprofs.com
- U.S. top court agrees to hear Samsung-Apple patent fight, Reuters
- Facebook’s ad platform now guesses at your race based on your behavior, Ars Technica
- Resizing Social Media Images: Easier Thank You Think!, www.internetmarketingninjas.com
- What to expect from virtual reality in 2016, venturebeat.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.