MarTech Live Replay: Why agile marketing is made for marketing technologists

A look at agile marketing from the ground up, including tips on adopting an agile strategy.

on September 11, 2020 at 2:34 pm | Reading time: 1 minute
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https://www.youtube.com/watch?v=mx3qQHC8ivE

Earlier this wee MarTech Today Editorial Director Kim Davis spoke with Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast, about how agile is different from traditional marketing and why the martech community is so drawn to it.

In addition to sharing tactical advice on the first steps to take if you’re just getting started with agile, the trio discussed the level of agile adoption they have seen in different size organizations.

Watch the full replay above.

We at MarTech Today hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices.

If you have an idea for a session or would like to join a panel, email [email protected] or fill out the pitch form here.

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About the author

Kathy Bushman
Staff
Kathy is the director of event content at Third Door Media. She has more than 25 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.

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