Marketing Day: What I Wish My CMO Knew About Brand Identity, HubSpot’s IPO & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• HP Enlists Vine Celebrities — And Everyone Else — To Help Kevin #FindRalphHave you seen Kevin’s lost iguana? Well, if HP has its way, you’ll be seeing pleas for help finding Ralph in a variety of social channels.
• Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how businsses are missing out on key connections throughout the so-called “customer journey”. With devices at our fingertips, we want and seek out information […]
• 6 Mobile Innovations Retailers Have Time To Adopt For The HolidaysWant to take advantage of a growing mobile audience this holiday season? It’s not too late. Columnist Brent Hieggelke shares his advice.
• What I Wish My CMO Knew About Brand IdentityToday’s anonymous contributor wishes the CMO knew that successful brands aren’t built on having perfect marketing materials, but on having personality and a voice.
• Introducing “CMO Zone,” Marketing Land’s New Section For & About C-Level MarketersIt’s a pleasure to share the formal announcement of a new section of Marketing Land that we’re calling the CMO Zone, along with several new regular features that are written for and about C-level marketers. CMO Zone is our go-to resource for marketing executives, those who work with them, or anyone interested in broader marketing […]
• HubSpot Is Worth Nearly $1 Billion After Gaining 20% On First Day Of TradingHubSpot had a good first day on Wall Street. The Massachusetts-based marketing software company is worth about $914 million after its stock closed at $30.10 — 20% higher than the $25 opening price — on the New York Stock Exchange. HubSpot raised $125 million from the IPO, selling 5 million shares at the $25 price […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Nixed 4,143 Links To YouTube, Groups Under “RTBF”
• Study: 60 Percent of “Right To Be Forgotten” Requests Denied
• Should You Copy A Top Site’s SEO?
• What To Do When The PPC Competition Plays Dirty

Online Marketing News From Around The Web:

Analytics

• Are online retailers embracing Google’s new Universal Analytics?, Internet Retailer
• Ultimate Guide to Google Analytics – Part 1, PPC Hero
• When to Use Qualitative and When to Use Quantitative Analytics, KISS Metrics

Business Issues

• Twitter staff received death threats from ISIS, admits CEO, CNET

Content Marketing

• How to Build a Better Content Marketing Strategy, Content Marketing Institute
• The New York Times Takes Native Advertising to the Next Level With Cole Haan, Contently

Conversion Optimization

• Increase Conversions With 10 Landing Page Tweaks, Search Engine Journal

Copywriting, Design & Usability

• User Experience Is a Feeling, www.uxmatters.com

Ecommerce

• Online shopping sees 30% rise between midnight and 6am, study says, The Guardian

Email Marketing

• The Ultimate Email Optimization Infographic, Contently

General Internet Marketing

• 2014 Holiday Marketing Guide, Crazy Egg
• 4 marketing automation vendors, 1 stage, 0 casualties, Chief Marketing Technologist Blog
• From Football to E-Marketing: How to Create Raving Fans, Silverpop

Internet Marketing Industry

• Experian Marketing Services expands cross-channel consulting program with the launch of their Marketing Sophistication Curve(SM), PR Newswire

Mobile/Local Marketing

• Mobile blurs distinction between customer acquisition, experience: BloomReach, Mobile Commerce Daily
• Optimizing mobile advertising on dimensions that really matter, Mobile Commerce Daily

Social Media

• Facebook now placing related stories under personal posts, Inside Facebook
• Snapchat Hacked: ‘The Snappening’, Business Insider
• Which Words Drive the Most Engagement on Facebook, Twitter, Google+, LinkedIn & Blogs?, Media Bistro

Video

• Where Are Your Sponsored Content Guidelines YouTube?, Reel SEO
• YouTube, Speaking the Language of TV, Wins Big Brands Like Kia, eMarketer