Marketing Day: Social Media Usage Report, IE Takes Lead Over Chrome & B2B Display Ad Myths

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever
  Instagram, Twitter, LinkedIn and Pinterest are still adding people in significant numbers; Everyday use of Facebook is picking up pace.
• Google Making Moves Into US Auto Insurance
  New analyst report points to Google’s latest efforts to get its auto insurance comparison product launched stateside.
• Internet Explorer Overtakes Google Chrome After Mysterious Usage Spike
  As Microsoft is preparing a new browser (code name “Spartan”), the current Internet Explorer browser has shown new life according to data from StatCounter. They show a massive usage spike since November in the US market. IE has thus retaken the browser lead from Chrome. This is all about the PC given that Microsoft has […]
• Google Narrows Facebook’s Social Login Lead In Janrain’s Q4 Report
  With big gains in the Music and Consumer Brand categories, Google pulls within 3 percentage points of the social network, 43%-40%.
• Debunking The Myths Of B2B Display Advertising
  Pervasive misconceptions about display advertising have caused business-to-business (B2B) organizations to question its value. Here, columnist Rachel Balik addresses and dispels some of the common myths surrounding display ads.
• 9 Ways To Use Urgency Psychology To Improve Conversions
  Hurry! Act now! Only a few items left! Contributor Neil Patel explains how these words and others tap into deep psychological motivations and drive conversions.
• Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars
  This evening, comScore reported November U.S. smartphone market share estimates. As with PC search market share, the numbers now are relatively stable and unchanged from month-to-month. Apple remains the leading individual smartphone maker, and Android is the operating system leader. According to comScore, nearly 74 percent (73.6 percent) of U.S. mobile subscribers now have smartphones. […]
• Nike To Create 100,000 Personalized Videos For Nike+ Users
  Working with AKQA, Nike is helping everyone celebrate their workout achievements by creating customized videos using personalized Nike+ user data. The videos highlight the individual’s 2014 achievements and offer a look forward to 2015. Each one-minute film, illustrated by French artist McBess, is created by using location, weather, activity and individual movement data. It’s the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Report: Yahoo Search Losing Firefox Users Who “Switchback” To Google
• Everything You Need To Know About Google’s Local Algorithm, Pigeon
• Search In Pics: SCU Basketball At Google, Android Professor & Framed Panda

Online Marketing News From Around The Web:

Affiliate Marketing

• 15 Affiliate Marketing Hashtags You Should Be Using On Twitter, www.dailyconversions.com

Analytics

• 15 Mind-Blowing Stats About Marketing ROI, www.cmo.com
• The Top 5 Free Content Analytics Tools, contently.com

Blogs & Blogging

• The Definitive 2015 Blog Assessment Checklist, heidicohen.com
• Understanding Your Blog Audience and What You Want From Them, dannybrown.me

Business Issues

• Apple Hires HP Veteran to Head Corporate Sales, recode.net
• Coke’s Wendy Clark Taking Leave for Possible Clinton Job, adage.com
• LaNeve to Ford as Head of U.S. Marketing, Sales and Service, adage.com
• Starboard Raises Concerns About Yahoo Rumors, Wall Street Journal

Content Marketing

• 4 Examples of Thinking Outside the Box with Content Marketing, 3qdigital.com
• 5 Content Marketing Trends to Follow Right Now, relevance.com
• 5 Tips For Creating Click-Worthy Headlines, relevance.com
• How Monetization Procrastination Can Derail Your Content Plan, pushingsocial.com
• How to Provide Unique Value in Your Content, moz.com
• Inspiring Content Marketing: Just Do It!, www.internetmarketingninjas.com
• Marketing Partnerships: How to Extend Your Reach With Content Collaboration, www.socialmediaexaminer.com
• This Puppy-Heavy Content Marketing Will Save You From Your First-Week-Back Stress, contently.com
• What Content Marketers Can Learn From ‘Typhoid Mary’, adage.com
• Why You Must Curate Content in 2015, www.searchenginejournal.com

Conversion Optimization

• How to Cut Your Conversion Time in Half, blog.kissmetrics.com
• How to Take Your Landing Page from Meh to Marvelous, blog.crazyegg.com

Copywriting, Design & Usability

• 3 Social Media Icon Design Styles that Add Flavor to Your Website, www.blogtrepreneur.com
• 5 Reasons User Experience Is More Important in 2015 Than Ever Before, blog.hootsuite.com
• How Often Should One Change their Website?, www.techwyse.com
• The 3 Design Elements Every Memorable Logo Needs, www.verticalresponse.com

Domaining

• How to point domain from Namecheap to Hostgator, www.pastmasterblogger.com

Ecommerce

• 15 Ecommerce Resolutions for 2015, www.getelastic.com
• 6 Platforms Merchants Can Use for Real-Time Customer Interaction, streetfightmag.com
• Amazon Secretly Working on New Platform for Inventors, recode.net
• Legacy apparel retailers falter with digital natives, digiday.com
• Target reaps rewards of mobile push as holiday traffic hits 60%, www.mobilecommercedaily.com
• When Do Shoppers Shop Online?, www.emarketer.com

Email Marketing

• Design Inspiration and Competitive Research for Email Marketers, www.marketingtechblog.com
• How to Practically Guarantee Your Email List Will Double in the Next 90 Days, basicblogtips.com

General Internet Marketing

• Marketers: How to Define Your ‘Internet of Things’ Strategy, adage.com

Internet Marketing Industry

• IgnitionOne Introduces MobileAssist to Track Cross-Device Conversions, www.ignitionone.com

Mobile/Local Marketing

• How mobile impacts customer awareness, sherpablog.marketingsherpa.com
• How Much Work Do Mobile Devices Do in the Office?, www.emarketer.com
• Market for Wearables Still in Early Stages, www.emarketer.com

Social Media

• 29 Tips on How to Succeed With Your Instagram Marketing, www.jeffbullas.com
• 6 Reasons to Collect Twitter Handles at Check-Out, blogs.constantcontact.com
• 7 Things Lawyers Can’t Do on Social Media, www.dexmedia.com
• A Teenager’s View on Social Media, medium.com
• Facebook Call-to-Action Button: What You Need to Know, blogs.constantcontact.com
• How Cabela’s Uses Social to Turn Customers Into Friends, www.convinceandconvert.com
• How Pepsi brings events to life with Twitter, https://blog.twitter.com
• How to Create the Perfect Social Media Post, thenextscoop.com
• Mark Zuckerberg Will Hold His First International Q&A From Bogota, Colombia January 14th, techcrunch.com
• Marketing on Facebook, 2015-Style, allfacebook.com
• Nine small businesses with great Instagram feeds, econsultancy.com
• REPORT: Messenger Cuts Into Facebook App’s Reach, allfacebook.com
• Spending Money on Social Media: What is Worth it?, smallbiztrends.com
• Territory Annexed, www.theawl.com
• Top Trends From Over 600,000 Tweets, simplymeasured.com

Video

• Google Sounds Out Video Ad Audibility, adexchanger.com
• Medium goes highbrow with its first original video series, digiday.com
• Twitter’s Video Plans Include Autoplay Ad Previews, adage.com
• Want Online Video Success in 2015? Then Get Social, www.reelseo.com
• YouTube Collaborations and the Hero, Hub, Hygiene Strategy, www.reelseo.com