Marketing Day: September 17, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Outside Image Services Next On Twitter’s Hit List If you’re one of those third-party image services that works with Twitter, it might be time to start thinking about a pivot. […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: Outside Image Services Next On Twitter’s Hit List
If you’re one of those third-party image services that works with Twitter, it might be time to start thinking about a pivot. Having already circled its API wagons to the detriment of LinkedIn users, Instagram users, and angering many with its new developer ecosystem vision, Twitter appears set to drop the hammer next on companies […]
- Report: Google+ Hits 400 Million Accounts, But Monthly Active Users Drop By 33%
Today Google’ Senior Vice President, Engineering, Vic Gundotra, released a post welcoming Nik Software and updating current Google+ stats. According to Gundotra, 400 million users have “upgraded” to Google+ since public signup opened to all. Of the 400 million users, 100 million users are monthly active users of Google+. This number has dropped by 50 million since Google announced […]
- Now Filming At Google: “The Internship” With Vince Vaughn & Owen Wilson
We wrote earlier about a new movie, “The Internship,” starring Vince Vaughn and Owen Wilson as slightly-older-than-normal Google interns. Some of the filming is now happening at Google itself. The comedy stars Vaughn and Wilson as 40-something salesmen who, after getting laid-off, begin anew as interns with Google. Filming began in August at the Georgia […]
- Five Steps To Integrate Visual Content Into Your Social Media Strategy
“Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with […]
- Google Strengthens Mobile Photo Presence With Snapseed Acquisition
Today Google has acquired Nik Software, the makers of popular mobile and desktop app Snapseed. Snapseed is a hybrid app that meshes Photoshop-like editing capabilities with Instagram like filtering. In addition to Snapseed, Nik Software has a handful of other photo editing tools. The purchase price was not disclosed. The iOS Snapseed mobile app had […]
- Acer, Skyhook And Google’s Android Self-Interest
Danny has written two articles about Android, openness and the degree of Google’s control over the ecosystem. These were sparked by the recent controversy surrounding computer-maker Acer’s attempt to use a non-authorized version of Android (the Alibaba-made Aliyun OS) on mobile handsets: Google: Acer Can’t Work On “Non-Compatible Android” & Be Part Of Open Handset Alliance […]
- What Is The One True Android & How “Open” Is It?
Ironically on iPhone 5 day, Google finds itself about to be embroiled in a fresh debate over how much it controls “open” Android as well as what Android actually is. It’s well past time for “Android” to mean the mobile operating system that Google largely controls while some other name is found for the entirely […]
- Google: Acer Can’t Work On “Non-Compatible Android” & Be Part Of Open Handset Alliance
This week, Acer abruptly pulled out of a news conference about it produce a smartphone using the Aliyun mobile operating system. Alibaba, which makes Aliyun, said Google pressured Acer to drop out. Now Google is sharing its story. Acer pulled out because by being a member of the Open Handset Alliance, it had to. Here’s […]
- Report: Google Declines White House Request To Take Down Controversial Mohammed Video In The US
The White House reportedly requested that Google reconsider its decision to keep up the controversial video of Mohammed that sparked protests, and a deadly attack on the US Embassy in Libya, in the United States. But the search giant, which owns and operates YouTube, declined, though it has already taken down the video in Libya, […]
- Apple Notches More Patent-Related Victories Against Android OEMs: Samsung And Motorola
According to Bloomberg Apple has won another legal victory against rival Samsung, this time in front of the US International Trade Commission (ITC). Samsung had gone to the ITC to block the importing of iPhones and iPads (from China) into the US on patent-infringement grounds. Samsung claimed four patent violations by Apple. Administrative law judge James […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing News Expands To Your Facebook Feed With Customizable App
- What The Convergence Of Publishing & Ecommerce Means For Enterprise SEO
- Apple, Yandex Partner In Russia: Maps Deal Now, Full Search Later?
- What You Need To Know About Smartphone Icons In Google Mobile Search
- How To Look For Trouble & Find Opportunity In PPC Campaigns
- New Google Update “Improves Diversity” Of Domains In Results
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketing: What Marketers Need to Know From 4 Experts, ClickZ
- Is Affiliate Marketing Undergoing a Kind of "Darwinism"?, www.amnavigator.com
- Mobile conversions from affiliates hit a wall in 2012, econsultancy.com
Analytics
- How To Create Mobile Click-to-Call Tracking In Google Analytics, blog.intrapromote.com
Blogs & Blogging
- 7 Reasons Blog Commenting is a Must, level343.com
- Distributing Your Blog Content: The Best Auto-Posting Services, www.makeuseof.com
- The Ultimate Guest Blogging Guide, blog.shareaholic.com
Business Issues
- Analyst: Google and Apple to Dominate Mobile Market in 2012, PC Magazine
- Can Ben Silbermann Turn Pinterest Into The World’s Greatest Shopfront?, www.fastcodesign.com
- Facebook’s embedded option, cdixon.org
- Failure is a feature: how Google stays sharp gobbling up startups, www.theverge.com
- Google’s Larry Page tops media power list, www.digitalspy.com
- Microsoft confirms October 25 launch for Windows 8, www.zdnet.com
- Sorry, Developers: Don’t Expect Facebook’s F8 Conference This Year, allthingsd.com
- Square goes big: raises $200M at $3.25B valuation, GigaOM
- Winklevoss Twins of Facebook Fame Return to Invest in SumZero, Wall Street Journal
Content Marketing
- The True Power of Evergreen Content – A Case Study, www.seomoz.org
- 7 common problems with infographics, www.ragan.com
- Krista Kotrla Inspire a Culture of Content Marketing and Social Business Transformation The Biggest Content Marketing Mistake I Ever Made, www.kristakotrla.com
- More Effective B2B Content Marketing with Storytelling, Positioning & Personas, Online Marketing Blog
Conversion Optimization
- 10 Ways To Increase The ROI Of Your Thank You Page, KISS Metrics
- Are Your Calls to Action Missing These Proven Formulas?, www.contentmarketinginstitute.com
Domaining
- City of Paris ordered to pay $100k for reverse domain name hijacking, domainnamewire.com
- WallStreet.com: panel rules reverse domain name hijacking, domainnamewire.com
Email Marketing
- Your E-mail In-Box Is About to Be Swamped. Happy Holidays!, moneyland.time.com
General Internet Marketing
- In Advertising, Consumers Trust Earned Over Owned, Marketing Pilgrim
- Keep Your Online Marketing Budget Accountable, Search Engine Guide
- The Exotic Entrepreneur’s 3-Step Guide to Growing Your Business Online, www.copyblogger.com
Internet Marketing Industry
- 17 Highlights from 360i’s 2012 Marketing Summit, blog.360i.com
- People on the Move in the Social Business Industry, Sept 17, 2012, www.web-strategist.com
Local Marketing
- Syncing Your Google Plus and +Local Pages: Plusses and Minuses, www.davidmihm.com
- Using action codes to integrate print ads with digital media, www.smartinsights.com
Mobile Marketing
- 6 Predictions For The Future of Facebook Mobile, socialfresh.com
- A look at first-day iPhone sales through the years (graphic), GigaOM
- Are Marketers Wasting Money on Mobile Ad Clicks?, eMarketer
- Checking In Again With Foursquare, allthingsd.com
- Sense Networks unveils location retargeting on mobile phones, www.affiliates4u.com
Other Items
- What Privacy Implications Does Google Glass Bring With It?, thenextweb.com
- How Google Glass could change the future, www.techhive.com
- Pakistan PM orders suspension of YouTube over anti-Islam film, Reuters
Search Marketing
- 12 Reasons Your SEO Strategy is Failing, www.singlegrain.com
Social Media
- 4 Social Media Goals Every Business Should Measure, www.socialmediaexaminer.com
- 5 Keys to Effective Social Media and Content Insourcing, Convince and Convert
- Being Real in Social Media from the Vantage Point of Real Estate, blog.jugnoo.com
- Hey, Doubters: Dynamic Video Shows Why Pinterest Really Does Boost Business, www.mpdailyfix.com
- How Data Hype is Destroying Your Social Media ROI, www.socialmediaexplorer.com
- How did Google+ get 100M active users? Hint: they’re not reading your posts, GigaOM
- LinkedIn Board Connect: Helping Nonprofits Find Board Members on LinkedIn, LinkedIn Blog
- Plus huh? Getting to the bottom of active users on Google+, VentureBeat
- Survey: 35 Percent of Small Biz Owners Don’t Find Value on Facebook, Small Business SEM
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech