Marketing Day: Retailers Make Mobile Priority, Google Trends Data Goldmine & Marketer’s Guide To Snapchat

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars
  User-generated content takes another step forward, as the deodorant brand conducts a basketball game by Twitter card votes.
• Retailers: Priority Is Mobile But Spending “Modest,” Apps “On Back Burner” [Survey]
  A new survey based report from Shop.org and Forrester Research, The State of Online Retailing, identifies retailers’ key initiatives and spending priorities for the coming year. Among the roughly 70 retailers surveyed, mobile emerged as the top priority. Yet other findings in the survey simultaneously reflect caution, inertia or ambivalence about mobile. Indeed, the survey revealed that […]
• 2014 Ecommerce Sales Up 10% Or More For Majority Of Online Retailers [Survey]
  Among survey respondents, 74% reported double-digit increases, with 27% seeing more than a 25% increase compared to 2013.
• Facebook’s Mobile Numbers Soar After Dark Social Cleanup
  Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014. “Facebook is crushing it,” Bitly CEO says.
• The Google Trends Data Goldmine
  Not familiar with Google Trends, or just don’t use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized keyword insights.
• Has The Attribution Pendulum Swung Too Far Away From Search?
  Columnist David Rodnitzky is all for giving credit where it’s due, but argues that search should be recognized for more upper-funnel activity.
• A Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories”
  Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.
• Why The Quality Of Your Data Is Crucial For Content Marketing In 2015
  Columnist Jim Yu of BrightEdge argues that with all the data available to us today, marketers should no longer be guessing at what works based on gut instinct.
• Report: U.S. Smartphone Penetration Now At 75 Percent
  Nearly 75 percent (74.9 percent) of mobile subscribers in the U.S. now own smartphones. In December 2013, U.S. smartphone penetration was 65.2 percent. By December 2015, it will be above 80 percent, perhaps closing in on 85 percent. The 75 percent figure comes from the latest comScore U.S. smartphone market share report, out today. Overall, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 5 Trends That Will Transform Your Agency Pitch- February 12 Webcast
• Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads
• SMBs Divided On The Effectiveness Of Google My Business
• Bing Ads Auction Insights Now Available Globally
• 7 Advanced Tips To Automated Bidding Success On AdWords Search Ads
• In 2015, Your Job As An SEO Isn’t Actually SEO
• Google Introduces Rich Medical Content Into Knowledge Graph

Online Marketing News From Around The Web:

Affiliate Marketing

• 7 Simple Ways to Make More Affiliate Income from Your Blog, www.blogtyrant.com

Analytics

• 4 Steps to Measuring What Matters Most, thefuturebuzz.com
• Quick Tips to Format Data to Make your Data Sets Flexible, www.distilled.net
• The Right Use for Real Time Data, michele.webanalyticsdemystified.com

Blogs & Blogging

• A Guide To The New Tools On Tumblr, blog.getresponse.com
• Blogging and Inbound Marketing: How Blog Posts Get You More Leads (But Probably Not the Way You Think They Do), www.digitalthirdcoast.net
• How to Brainstorm an Epic Blog Post in 4 Simple Steps, blog.bufferapp.com
• How to Write a Cool Evergreen Blog Post, www.adviceinteractivegroup.com
• The Number One Skill That Will Make Or Break Your Blogging Success, www.bloggingwizard.com
• Why I Don’t Want You to Come Back to My Blog Post After You Comment, dannybrown.me

Business Issues

• Apple: The $700 Billion Company, Wall Street Journal
• HTC Names Idris Mootee New CMO, adage.com
• Welcoming Eat24 to the Yelp Family, officialblog.yelp.com

Content Marketing

• 10 Ways to Get Into the Content Marketing 38%, contentmarketinginstitute.com
• 4 Tips from Jonah Berger on Taking Content Marketing Viral, sherpablog.marketingsherpa.com
• 6 Questions and Answers about Content Marketing ROI, www.verticalmeasures.com
• Content Marketing Done Right: Hotel Edition, www.e-marketingassociates.com
• Create Perfect Personas to Boost Your Content Marketing Efforts, www.semrush.com
• Generate Content Ideas With One Simple Trick, blog.raventools.com
• Hacking Influencers Brains To Promote Your Content Today, www.matthewwoodward.co.uk
• Tactics for Promoting Content Across Regions, relevance.com
• The (Content) Marketing Law of Attraction, www.goinflow.com
• The Barn Raising Method for Content Reviews, blog.gathercontent.com
• Unique Technique Reveals Competitors Evergreen Content Secrets, cognitiveseo.com

Conversion Optimization

• 5 Website Mistakes That Are Absolutely Destroying Your Conversion Rate, www.impactbnd.com
• How to Shock Your Customers into Converting, blog.crazyegg.com
• Referrals Convert 2x Better Than Websites, Social Media for B2B Brands, www.adweek.com
• What Being a Vacuum Cleaner Salesman Taught Me About Conversion Rate Optimization, unbounce.com
• Why A/A Testing is a Waste of Time, conversionxl.com

Copywriting, Design & Usability

• 8 Common Responsive Design Mistakes, www.practicalecommerce.com
• Empathy And Technology: The Relationship That Makes Good Design Better, usabilitygeek.com
• How I Became a Better Copywriter When I Learned Illustrator, conversionscientist.com

Domaining

• .LGBT Launched Today: Meet The first 5 Pioneers .LGBT Sites, www.thedomains.com
• Domain registrars should add security check for transfers to eName, domainnamewire.com

Ecommerce

• Amazon’s Newest Tool Lets Anyone Host Giveaways Online, techcrunch.com
• How to Choose the Best WordPress eCommerce Solution, www.wpexplorer.com
• Valentine’s Day Ecommerce Tips, www.marketingprofs.com
• Where should you place ecommerce videos on the product page?, econsultancy.com
• Why giants like Alibaba are pouring money into India’s ecommerce market, qz.com

Email Marketing

• 10 Awesome Valentine’s Day Emails, blog.movableink.com
• 10 Tips for Awesome Email Automation, www.revenews.com
• 11 Valentine’s Day email creatives from the fashion industry, econsultancy.com
• Are Email Lists Overrated? How To Fail At Launching To 4500 Subscribers, www.selfmadebusinessman.com
• Beginners Guide to Sending Email, for Web Designers and Developers, www.leemunroe.com
• Four Ways to Attract New Email Subscribers and Grow a Better List, www.marketingprofs.com

General Internet Marketing

• 10 Most Effective Marketing Strategies, www.blueinteractiveagency.com
• 5 Ways to Build Digital Marketing Expertise, www.toprankblog.com

Internet Marketing Industry

• Atlas Announces New Partnerships with Mediaocean and Merkle, atlassolutions.com
• Janrain Boosts Insight into Customer Social Data, janrain.com
• Jellyfish Online Marketing Reports Continued Growth, www.marketwired.com
• Kvantum Opens New Headquarters in San Francisco, www.adoperationsonline.com
• Newly Independent Sysomos Re-emerges to Transform Social Intelligence, www.marketwired.com
• Sizmek Appoints Media Sales Expert Stella Araya-Weil as Vice President of Global Holdings, www.sizmek.com
• Time Inc. Now Selling Print Ads Programmatically, adage.com

Mobile/Local Marketing

• 25 Reasons I Hate Your Site On Mobile (& What To Do About It), overit.com
• Designing For Wearables To Enhance Real-Life Experience, www.smashingmagazine.com
• How To: Optimize Revenue For Mobile App Install Ads, www.nanigans.com
• Mobile-First Companies Driving Growth of Cross-Device Solutions, adexchanger.com
• Only 33% of US Mobile Users Expected to Purchase At Least One App in 2015, www.thesempost.com
• Study Shows How Advertisers Can Get Millennial Moms’ Attention With Mobile Ads, www.adweek.com
• Why For the Win ditched Twitter buttons on mobile, Digiday

Social Media

• 3 Ways to Exploit the Twitter-Google “Firehose” Deal (other than real-time), www.ryanhanley.com
• 33 Ways Your Social Media Plan Will Make You More Successful, www.convinceandconvert.com
• 6 Ways to Improve Your Facebook Page Results, www.socialmediaexaminer.com
• 73% of Interbrand 100 Brands Have Over 100K Twitter Followers, simplymeasured.com
• 9 Secrets the Pros Use to Create Great Facebook Ad Designs, adespresso.com
• Facebook Takes Internet.org And Its Free Mobile Data Services To India, TechCrunch
• Going Social in a Regulated Industry? Take These 6 Steps to Social Media Compliance First, blog.hootsuite.com
• Hacked Newsweek Twitter Account Tweets Threats At Obama Family, techcrunch.com
• How to Build an Efficient Social Media Workflow to Increase your Traffic, www.problogger.net
• How to Calculate the ROI of Your Social Media Efforts, www.highervisibility.com
• How to Choose Strategic Goals For Your Social Media Strategy, blog.hootsuite.com
• How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use, socialmouths.com
• Introducing New Features in Facebook Groups to Improve the Way People Buy and Sell, newsroom.fb.com
• It’s Time to Own Your Social Community, www.convinceandconvert.com
• Should I Care About Google+?, www.paveya.com
• Social media contact centers: What new teams, training and processes will be needed?, www.conversocial.com
• Social Media in the workplace. Who needs it?, www.businessesgrow.com
• Social Sharing Buttons on Your Site? Consider Adding “Send as SMS” on Mobile Websites, www.thesempost.com
• The 4-Step Approach to Effective Facebook Ad Targeting, www.jonloomer.com
• Twitter Account of Twitter CFO Anthony Noto Hacked, adage.com
• Twitter Experiencing Massive Growth: New Research, www.socialmediaexaminer.com
• Will Cinemagraphs Take Facebook, Instagram by Storm?, www.adweek.com

Video

• Advertisers Spend Big for YouTube Views of Super Bowl Ads, adage.com
• Facebook vs. YouTube: What Does Your Video-Ad Buy Get You?, adage.com
• How to Harness the Power of 6-Second Videos, blogs.constantcontact.com
• How To Promote YouTube Video Content, www.searchenginepeople.com
• Rack Up Video Views Using Facebook and Twitter Ads, blog.adstage.io
• Snapchat has nailed mobile-native video, qz.com
• Synchronized Video Advertising . . . on Radio Stations. Wait, What?, blog.biakelsey.com
• Tips on How to Use Video to Market your Next Live Event, 17production.com
• What the Rise of Native Video on Facebook & Twitter Means for Brands, www.adweek.com
• Why You Need Video in 2015: Tips, Stats and Trends, www.marketingtechblog.com