MarTech » Marketing management » Marketing Day: June 24, 2013

Marketing Day: June 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool Google announced today that they will be rolling out a new Google Analytics feature that allows […]

Barry Schwartz on June 24, 2013 at 5:05 pm | Reading time: 5 minutes

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool
Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the Attribution Model Comparison Tool, offering more insight into Adwords expenditures. Now, advertisers can evaluate Cost Per Acquisition (CPA) within Google Analytics, along with their Return On Ad Spend (ROAS), a metric […]
Report: Facebook Creating Flipboard-Like News Aggregator
According to a report yesterday in the Wall Street Journal (WSJ), Facebook is developing a new news reader with an emphasis on mobile devices. Dubbed “Reader,” the Flipboard-like news aggregation tool has been in development for over a year, according to the WSJ: The project, which the company has been developing for more than a […]
Google’s $1 Billion Waze Acquisition To See Antitrust Review
It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will undergo US Federal Trade Commission (FTC) antitrust scrutiny. Waze’s revenues are minimal; but, the acquisition price is surely what got the FTC’s attention. In addition, Waze becomes one fewer potential mapping challenger in […]
Impression Score Among New AdSense Ad Review Center Features
Along with interface updates, Google recently added three metrics to the AdSense ad Review Center. Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. Serving status identifies whether an ad is active (recently received impressions) or not. If an ad is […]
What Do Google’s Smartphone Ranking Changes Mean For Marketers?
For nearly eight years now, I’ve been talking to marketers about the value of presenting usable content to mobile users. Throughout that time, there have been naysayers (of course) who were reluctant to recommend creating mobile-friendly content because Google didn’t seem to prioritize the experience of accessing content on a mobile device. I’ve heard everything, […]
Will Hashtags Help Facebook In The Social TV War?
I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of the things that marketers should be thinking […]
To Avoid Copyright Liability, Google News Goes Opt-In In Germany
Earlier this year, a new, more restrictive copyright law was passed in Germany that gave publishers near total control over the use of their content (there’s no “fair use” doctrine in Germany). It was championed by large magazine publishers and newspapers that believed they were being “disintermediated” by search engines and others that were commercially […]