Marketing Day: July 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Global Online Display Advertising Grew 26 Percent In Q1 2013 [Nielsen]

  Online display advertising grew at a healthy clip in the first quarter of the year. According to new research from Nielsen, display internet advertising grew 26.3 percent, driven by strong showings in the Asia-Pacific and Latin America. With 10 percent growth in Europe, internet display was just one of two media to post a year-over-year […]

• New: Set Google AdSense Reports To Your Local Time Zone

  Soon publishers will be able to see AdSense daily earnings reporting based on their own time zones, rather than on Pacific Standard Time as all reports are currently defaulted. A new time zone field has been added to the Account settings page. When you change your time zone, all future reports will be based on […]

• Now Available: The Marketing Land Google Glass App

  It’s a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass! If you’re a Glass owner, you’ll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience. Our Glass app has a number of […]

• Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement

  In May the Pew Internet & American Life Project released a report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that “94 percent of teen social media users say they have a Facebook profile, and 81 percent say that Facebook is the profile they use most […]

• Facebook For Business: New Hub For Ad Education, Case Studies

  Yesterday Facebook beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only beginning to penetrate key market segments, including brand and local business advertising. This morning, as part of its broader ad simplification strategy, Facebook is introducing Facebook for Business, a centralized hub for […]

• Does Google Hate Mobile Subdomains?

  Since Google announced its most recent smartphone ranking changes last month, I’ve seen a number of commentators online saying that Google will penalize you if you don’t use a responsive site. This isn’t the case. I’ve gone over many of these issues in detail in past columns, but here’s a short rebuttal for those of […]

• Chipotle’s Twitter “Hack” Was A Planned Promotion

  From the so-bizarre-it-has-to-be-true department: Chipotle has admitted that what looked like a case of its Twitter account being hacked was actually part of a current promotion. It happened on Sunday when, during the course of about one hour, @ChipotleTweets sent out a stream of bizarre tweets that finally ended with a confession that “we had […]

• Facebook Has Almost 18 Million Business Pages, Adding 1M Per Month

  There are now nearly 18 million business pages on Facebook — a stat shared during today’s earnings call by Facebook COO Sheryl Sandberg. The 18 million figure counts as of the end of Q2 — June 30th. It represents a growth rate of about a million new pages each month over the past three month. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yandex Q2 2013 Revenue Up 35% From This Time Last Year
• Ilya Segalovich, Yandex Co-Founder & CTO, Brain Dead & In Coma
• Bing Product Ads To Run In Closed Beta Through Holiday Season
• “Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight
• Overthrow The Tyranny Of Paid Search Budgets
• Google Pays Tribute To Renowned Biophysicist Rosalind Franklin
• SMX East Super Early Bird Rates Expire Saturday – Register Now & Save!

Online Marketing News From Around The Web:

Affiliate Marketing

• Successful Affiliate Marketing is Always Proactive, Affiliate Marketing Blog
• The Last Click Attribution Model in Affiliate Marketing is Broken, Affiliate Tip

Analytics

• The Complete Guide to studying for the Google Analytics IQ Exam, www.firstclickconsulting.com.au

Blogs & Blogging

• How to Streamline Your WordPress Blogging Workflow, www.jeffbullas.com
• SEO tips for Squarespace users upgrading to 6, eConsultancy
• Bloggers Need to Get Involved in Social Media, www.blogherald.com
• Make Your WordPress Blog Mobile With WPTouch, Mack Collier

Business Issues

• Amazon’s Q2 Disappoints, Sales Up 22 Percent To $15.7B, Net Loss Of $7M, TechCrunch
• Despite Gains, Facebook Is Currently Worth $24 Billion Less Than When It First Went Public, TechCrunch
• Verisign: Ends 2Q With 124.3 Million .Com/.Net; Domain Revenue up 12% & $2 Billion In The Bank, The Domains
• Feds tell Web firms to turn over user account passwords, CNET
• Made in America 2.0: behind Google and Apple’s sudden patriotism, The Verge
• Wearable tech VCs pan Google Glass, GigaOM
• Why Chromecast is such a big deal for Google, and a threat to Apple, GigaOM
• Google unveils ads for Chromecast and Nexus 7, www.thedrum.com

Content Marketing

• 10 Ways of Engaging Your Viewers on YouTube, Reel SEO
• How to Develop and Maintain a Content Team, www.distilled.net
• Stop Sucking at Words: Content Marketing Tools & Tricks, Overit

Copywriting, Design & Usability

• The Web Designer’s Guide to Google Glass, webdesign.tutsplus.com

Display & Contextual Advertising

• Global Ad Spend: Display Ads See Double-Digit Growth in Q1, Nielsen
• Nick Denton Makes Peace With the Banner Ad, Digiday
• Study: How Publishers Are Measuring Native Ads Today, Ad Age

Domaining

• Demand Media successfully defends .CAM TLD against objection, Domain Name Wire

Ecommerce

• Ecommerce platform provider Bigcommerce raises $40 million in funding, Internet Retailer

Email Marketing

• Gmail Hosted Email: Will the New Inbox Affect Email Marketing?, Spin Sucks
• Gmail’s New Inbox Tabs: Marketers, You Can Relax, www.aweber.com
• How welcome emails vary among 16 fashion retailers, and who didn’t send one, eConsultancy
• Marketing e-mail may be getting less annoying to consumers, Internet Retailer
• Outbound Phishing – Someone Else is Hooking Your Customers, and They May Never Come Back, hacksurfer.com

Social Media

• How Marvel manages multiple Twitter accounts, www.ragan.com
• 4 Ways to Use Social Media to Generate Leads, Social Media Examiner
• Meet Helpouts, Google’s Secret Project That Turns Hangouts Into A Commerce Platform, TechCrunch
• Mindboggling Facts That Will Make You Care About Pinterest, ReadWrite
• On Twitter, More ‘Favoriting’, Wall Street Journal
• Platform Updates: New Facebook SDK for iOS and API for Page Locations, Facebook
• Preparing for Instagram as an advertising platform, Inside Facebook
• YouTube videos still miles ahead of Vine and Instagram on Twitter, www.thedrum.com