Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Customer & Digital Experience » Now Available: The Marketing Land Google Glass App

Now Available: The Marketing Land Google Glass App

It’s a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass! If you’re a Glass owner, you’ll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience. Our Glass app has a number of […]

Matt McGee on July 25, 2013 at 2:00 pm

ml-glass-app-mainIt’s a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass!

If you’re a Glass owner, you’ll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience.

Our Glass app has a number of features that, when combined together, make it unique among the news apps that are currently available:

  • full-length articles, not just short summaries or snippets
  • user-selected content options that can be customized on the web or in the Glass interface
  • “read aloud” functionality just a click away

The Marketing Land Google Glass app is free and can be connected to your Google Glass account by visiting glass.martech.org. Read on for a look at how it works.

Using Marketing Land’s Google Glass App

When visiting glass.martech.org, you’ll be invited to “Connect to Glass.” This tells your Google account that you want to start getting Marketing Land app content in Google Glass.

ml-glass-connect

After connecting, you’ll be able to customize the content that we’ll send to your Glass timeline. You can choose to “Subscribe to all Marketing Land Channels,” or you can pick and choose the channels that interest you most — with options including Analytics, Content Marketing, Email Marketing, Search Marketing, Social Media and more.

ml-glass-options

Note: On this page, we’ve pre-selected “Subscribe to all Marketing Land Channels” as the default. Un-clicking that button will display the individual Channel options. That said, since our articles are filed into one Channel each, we think the best experience is to “subscribe all.” For example, if you only subscribe to the Social Media channel, and we do a story about Facebook mobile advertising that really belongs more in the Mobile Marketing channel, you won’t see that article.

Reading Marketing Land On Google Glass

Shortly after you connect our app, you’ll start to get Marketing Land articles in your Google Glass timeline.

Depending on how busy the news day is, we typically publish between six and 15 articles. When more than one article is published in close time proximity, our app will group the articles together in a single card so as to not clog up your timeline.

When a new Marketing Land card/article shows up in your timeline, you can click it to see the article headline and author, and we may include an image that helps preview what the article is about.

ml-glass-headline

From there, another click takes you to the full text of that article. You can scroll through multiple cards to read a text-only version of the article from start to finish. And, while you’re reading any of the article’s cards, you can click one more time to have Glass read the text to you.

ml-glass-article

ml-glass-readaloud

It’s that easy!

We know that most of our readers don’t have Google Glass, but doing a Marketing Land app gives us a chance to understand — in the most hands-on way possible — how content-based brands can use the device to reach their audiences.

Again, you can reach the app at glass.martech.org.

Thanks to our News Editor, Barry Schwartz, and his team at RustyBrick for developing Marketing Land’s Google Glass app.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Using Google Analytics 4 integrations for insights and media activations
    Why we care about performance marketing
    Processes, visibility and optimization: The keys to digital marketing transformation
    Webinar: Grow revenue streams through web accessibility and compliance
    How to turn the great buyer resignation into B2B career opportunities

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Customer & Digital Experience

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.