Now Available: The Marketing Land Google Glass App

It’s a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass!

If you’re a Glass owner, you’ll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience.

Our Glass app has a number of features that, when combined together, make it unique among the news apps that are currently available:

• full-length articles, not just short summaries or snippets
• user-selected content options that can be customized on the web or in the Glass interface
• “read aloud” functionality just a click away

The Marketing Land Google Glass app is free and can be connected to your Google Glass account by visiting glass.martech.org. Read on for a look at how it works.

Using Marketing Land’s Google Glass App

When visiting glass.martech.org, you’ll be invited to “Connect to Glass.” This tells your Google account that you want to start getting Marketing Land app content in Google Glass.

After connecting, you’ll be able to customize the content that we’ll send to your Glass timeline. You can choose to “Subscribe to all Marketing Land Channels,” or you can pick and choose the channels that interest you most — with options including Analytics, Content Marketing, Email Marketing, Search Marketing, Social Media and more.

Note: On this page, we’ve pre-selected “Subscribe to all Marketing Land Channels” as the default. Un-clicking that button will display the individual Channel options. That said, since our articles are filed into one Channel each, we think the best experience is to “subscribe all.” For example, if you only subscribe to the Social Media channel, and we do a story about Facebook mobile advertising that really belongs more in the Mobile Marketing channel, you won’t see that article.

Reading Marketing Land On Google Glass

Shortly after you connect our app, you’ll start to get Marketing Land articles in your Google Glass timeline.

Depending on how busy the news day is, we typically publish between six and 15 articles. When more than one article is published in close time proximity, our app will group the articles together in a single card so as to not clog up your timeline.

When a new Marketing Land card/article shows up in your timeline, you can click it to see the article headline and author, and we may include an image that helps preview what the article is about.

From there, another click takes you to the full text of that article. You can scroll through multiple cards to read a text-only version of the article from start to finish. And, while you’re reading any of the article’s cards, you can click one more time to have Glass read the text to you.

It’s that easy!

We know that most of our readers don’t have Google Glass, but doing a Marketing Land app gives us a chance to understand — in the most hands-on way possible — how content-based brands can use the device to reach their audiences.

Again, you can reach the app at glass.martech.org.

Thanks to our News Editor, Barry Schwartz, and his team at RustyBrick for developing Marketing Land’s Google Glass app.