Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Proof that no ranking boost for responsive sites exists in 2017
  Aug 25, 2017 by Bryson Meunier
  There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier.
• 5 non-traditional skills to look for in a PPC account manager
  Aug 25, 2017 by Todd Saunders
  You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.
• Influencers vs. thought leaders and the rise of image analytics
  Aug 25, 2017 by Will McInnes
  Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.
• Why emotion is crucial to create brand advocates — and what you can do about it
  Aug 25, 2017 by Jim Dicso
  How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
• Spotify’s VP of Growth: CRM is much more than off-the-shelf software
  Aug 25, 2017 by Barry Levine
  For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when.
• Forrester Wave: Social ad tech tools are still an ‘immature’ category
  Aug 25, 2017 by Barry Levine
  The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.

Online Marketing News From Around The Web:

Analytics

• 4 Ways Digital Marketers Can Make Data Work for Them, Marketo

Business Issues

• Facebook removes 1 million accounts every day, security chief says, CNBC
• Amazon brings its cash deposit service for the underbanked to the UK, TechCrunch
• Google Begins Biggest Crackdown on Extremist YouTube Videos, Bloomberg

Content Marketing

• 7 Tips + Tools for Efficient Remote Content Teams, Content Marketing Institute
• The Future of Content Marketing Isn’t Content Marketing, Contently
• The Ultimate Guide To Content Aggregators (The Good, The Bad and The Ugly), Jeff Bullas

Ecommerce

• 4th Quarter Strategies for Selling More on eBay This Holiday, Marketing Words Blog
• 75% of omnishoppers search in-store, buy online, Retail Dive
• How to Implement AMP for Ecommerce, Search Engine Journal

Email Marketing

• UK Emails Are Seeing Their Clickthrough Rates Fall, eMarketer

General Internet Marketing

• ‘They’re constantly shilling for someone’: Brands share their biggest challenges when working with influencers, Digiday
• Business Blogging: A Guide to Killing – or Saving – Your Corporate Blog, MarketingProfs
• The Voice Playbook – Building a Marketing Plan for the Next Era in Computing, Moz

Internet Marketing Industry

• Global Influencer Marketing Pioneer, Open Influence, Expands Core Offerings with Launch of its OpenWorks Platform, PR Newswire
• Personalization of Audio: Shorter Audio Ads, Pandora For Brands
• Retail Intelligence and Tech Innovator Crealytics Taps Veteran Industry Strategist Tom Zambrotta to Lead Global Growth, Market Wired

MarTech

• 3 Ways to Get More Out of Your Collaboration Tools, CMS Wire
• How AI Will Introduce New Ad Units Into VR And AR Environments, AdExchanger
• The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding?, AdExchanger

Mobile/Local Marketing

• AMP – Should You Make the Jump?, 3Q Digital
• Been There, Done That: Are marketers neglecting the mobile app experience?, MarketingSherpa Blog
• How The Meet Group battles header bidding’s mobile app problem, Digiday

Social Media

• Snapchat warms up to social stars, extending verified accounts to influencers, Digiday
• Summertime Strategies for Social Advertisers, MarTech Advisor
• Three Common Social Media Influencer Mistakes to Avoid, MarketingProfs

Video

• A Brief History Of Video Ad Tech M&A – And The Future Of Pure Plays, AdExchanger
• How live video is evolving, in 4 charts, Digiday
• Is AR/VR finally set to make headway in digital media marketing?, Mobile Marketer