Marketing Day: February 19, 2014

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Yahoo Gemini Brings Together Mobile Search & Native Ads In Single Ad Marketplace
  Yahoo has announced a new ad marketplace that combines mobile search and native ads. It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Here’s how the blog post from Yahoo’s Jay Rossiter and Adam Cahan (both SVPs) explains Yahoo Gemini: With Yahoo Gemini, advertisers […]
• Infographic: The Blogging Food Groups & Do You Serve Well-Balanced Content Meals?
  Everyone loves desserts, but you’ve also got to eat your vegetables to be healthy. Does the same hold true with blogging? That a “healthy” blog won’t just be all funny videos and meme images but also contain a balance of others and more substantial content? If so, then knowing your “blogging food groups” may help. […]
• Amazon Up But Satisfaction With Ecommerce Lowest In A Decade
  This morning, the latest American Customer Satisfaction Index (ACSI) retail and ecommerce report came out. It covers retail, grocery stores, online brokerages and ecommerce. The results are mixed and largely negative for e-tailers. According to the report, based on data compiled through “interviews with roughly 70,000 customers annually” by the University of Michigan and its research […]
• LinkedIn’s Long Form Professional Publishing Tools Opens To All Members
  Since launch in 2012, LinkedIn’s dynamic publishing platform has been aimed toward top societal influencers like Richard Branson, Tony Robbins and Bill Gates. Today, LinkedIn is opening their publishing platform to all users so they can publish long-form original content. The program to date has been very successful with Influencer posts seen by 31,000 professionals […]
• 10 Ways To Cure The Post-Holiday Email Blues
  Now that we’re beyond the volume increase around Black Friday, Cyber Monday and Christmas, are you suffering from the post-holiday email blues? After having sent so much volume to drive holiday sales, you may need to get back on track with relevancy in your email campaigns. Try these strategies for engaging your holiday subscribers in […]
• Conversion Optimization For Ecommerce Shopping Carts
  Ecommerce websites come in all shapes and sizes, but they all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done so badly you’d think some companies were trying to turn away shoppers. Those companies that get it right […]
• Report: 60 Percent Of Internet Access Is Mostly Mobile
  In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen. The Mobile Media Consumption research was conducted by Decision Fuel and OnDevice Research and had roughly 14,000 respondents in 14 countries. In emerging and especially less […]
• 5 Killer Marketing Strategies Your Competition Isn’t Using…Yet
  Small business owners don’t typically have the time or resources to design and execute cutting-edge marketing strategies; that’s the way of the marketing world. Big corporations like Coke and Microsoft test out new ideas in big ways, and then smaller companies adopt the new strategies that proved worthwhile. Because of this “trickle down” marketing process, […]
• Marketing Land Summit Preview: “The Display Ad Of The Future: It’s All About You” By Trueffect’s Tim Mayer
  The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New Google Maps Comes Out Of Preview Today
• Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Terms Of Search Quality
• Google Shopping Campaigns Are Now Live — How To Get Started
• Wanted: Session Ideas For SMX Advanced
• Why Duplicate Business Listings Are Like The Walking Dead
• Can Bing Be More Competitive In Search?

Online Marketing News From Around The Web:

Analytics

• Ensuring Data Accuracy with a Tag Management Policy, Google Analytics Blog
• Heap Analytics: Easier For Anyone to Track Website Interactions, The Next Web

Blogs & Blogging

• Blogger Outreach: Persistence is Fertile, FeedBlitz
• Five Reasons Why Your Brand Needs a Blog, performancein.com
• How to Easily Find the Best Keywords to Write About (and How to Activate Them), www.blogtyrant.com
• The 10 Commandments for WordPress Blogging Beginners, www.jeffbullas.com
• Try These Powerful Steps to Grow Your Blog by 500% by the End of 2014, www.blogherald.com

Business Issues

• Exploring new cities for Google Fiber, Official Google Blog
• Google Capital: investing in growth-stage companies, Official Google Blog
• Google I/O is back June 25-26 and you’ll need to win a lottery to attend, The Verge
• Why Can’t Amazon And Apple Catch a Break on Madison Ave?, Ad Age

Content Marketing

• Creative Content Marketing – The Huge Benefits of Primary Research Investment, www.webpresence.tv
• Creative Content Tips For Small Businesses, Koozai

Conversion Optimization

• Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack, Unbounce

Copywriting, Design & Usability

• Responsive Design Frameworks: Just Because You Can, Should You?, Smashing Magazine
• Responsive Design Is Not Enough: 4 Steps to Make a Mobile Website Successful, www.usertesting.com
• The attributes of usability and how to exploit them, eConsultancy
• The Hubris and Humility of Opting In, uxmag.com

Display & Contextual Advertising

• 2 New Apps: Facebook Retargeting and Social Retargeting!, www.addshoppers.com
• Creating Facebook Ads Using ‘Custom Audiences’, Practical Ecommerce
• Find the Most Optimized AdSense Ad Sizes with Split (A/B) Testing, Digital Inspiration
• Five tips to creating great Twitter real-time advertising campaigns, www.thedrum.com
• Google AdSense Testing Massively Wide Arrows On Ads, Search Engine Roundtable
• How to Pitch LinkedIn and Twitter Advertising, PPC Hero
• Improve Conversions with Google Analytics Insights 5 of 6, Inside AdSense
• Why Every Business Should Spend at Least $1 per Day on Facebook Ads, moz.com

Domaining

• .Org Adds 206K Registrations; Up 2.6% in 2013; 85% Of Registrants Renew For 3 Years Or More, The Domains
• Marchex Reports & Archeo Sells 262 Domains For 1.6 Million In 4th Quarter of 2013, The Domains
• What domain names Southpark, Kraft, American Eagle, and 21 others bought last week, Domain Name Wire

Ecommerce

• eBay Acquires PhiSix To Integrate 3-D Virtual Try On Technology Across The Marketplace And More, TechCrunch

Internet Marketing Industry

• Webtrends welcomes Joe Davis as new Chief Executive Officer, webtrends.com
• Shopzilla Acquires Programmatic Media Buying Co, performancein.com
• Sonobi and MediaMath Join Forces to Enable Premium Programmatic Media Buying, Market Wired

Other Items

• Statement on Chairman Wheeler’s Net Neutrality Proposal, internetassociation.tumblr.com

Social Media

• 5 Ways to Optimize Your Social Media Content to Combat Content Shock, Content Marketing Institute
• A smarter Pin It button, businessblog.pinterest.com
• Own Your Content: Postcard Social Sharing App Launches With WordPress Integration, wptavern.com
• Six ways to use Twitter Analytics for better campaign planning, econsultancy.com

Video

• How Long Should Your YouTube Videos Be?, www.verticalmeasures.com