Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• An introduction to conversational commerce and bots
  Jun 22, 2017 by Christi Olson
  Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it’s high time for marketers to think about how to incorporate bots into their digital strategies.

• Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]
  Jun 22, 2017 by Matt McGee
  In this week’s show, ChannelAdvisor’s Scot Wingo explains why the world’s top ecommerce company is spending billions on a grocery store chain.

• CMOs at the wheel: How are they Driving the Modern Marketing Organization?
  Jun 22, 2017 by Nadine Dietz & Erica Seidel
  Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward.

• It’s time for SMBs to go all in on social and mobile video
  Jun 22, 2017 by Jordan Kasteler
  Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.

• LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
  Jun 22, 2017 by Barry Levine
  Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live agent.

Online Marketing News From Around The Web:

Analytics

• Can Marketers Measure What They Can’t See?, The Data & Marketing Association

Blogs & Blogging

• 5 Killer Ways To Repurpose Old Blog Content For More Traffic, Jeff Bullas
• Evaluating Your Blog’s First Year: 12 Great Questions to Ask, problogger.com

Business Issue

• Exclusive: Amazon to charge $2.8 million for NFL ad packages, Reuters
• Facebook changes mission statement to “bring the world closer together”, TechCrunch
• Snapchat acquires social map app Zenly for $250M to $350M, TechCrunch
• Verizon is killing Tumblr’s fight for net neutrality, The Verge
• Verizon-owned Yahoo is killing off the best app it’s ever made, The Next Web

Content Marketing

• Focus on Strategic Content, Relationships and Tech, Not Social Media, Razor Social
• Four Ways to Improve Your Content Marketing – and How Tech Can Help, MarTech Advisor
• How to Stop Wasting Time on the Wrong Content, Content Marketing Institute
• How to Use Content to Generate a Steady Flow of Leads, Duct Tape Marketing
• In-Flight Content Guide: Making the Most of Your Content Journey, Top Rank Marketing Blog
• Lies, Damned Lies, and Content Marketing Metrics, Convince and Convert
• The Art of Spinning Content, CopyPressed

Domaining

• 5 Tips for Negotiating a Domain Name Purchase, Namecheap Blog
• CNBC Article Illustrates Positive Aspect of Dictionary.com, Domain Investing
• Track your domains even after you decide not to renew them, Domain Name Wire

Ecommerce

• 5 Reasons Why Exchanges Are Signing Up For Amazon TAM, AdExchanger
• Alibaba CMO Says Don’t Compare The Chinese Company To Amazon. It’s Much Bigger., Fast Company
• Amazon’s grocery push playing catch up with Chinese ecommerce giants, Reuters
• Etsy to cut staff by 22% in 2017 amid turnaround, Retail Dive
• How Product Photos and Videos Increase Ecommerce Sales, MarketingProfs
• How to Easily Test & Tweak Amazon Titles for Maximum Results, Marketing Words Blog
• Is Amazon too big? What Jeff Bezos can learn from John D. Rockefeller, Quartz
• More ROI: How Ecommerce Data Analytics Breathes Life Into Your PPC Campaigns, Scube Marketing

Email Marketing

• 10 supermarkets with 10 very different email opt-in/opt out strategies, Econsultancy
• 5 Tips for Building Effective Automated Emails, AWeber Communications
• Five Ways Email Marketing Can Boost Your Inbound Marketing, Reach Mail
• Study: Email marketing revenue hits record growth, Mobile Marketer

General Internet Marketing

• 4 Agile Principles for the Modern Marketer, CMS Wire
• Cheatsheet: How brands can work with influencers, Digiday
• DMA Releases Annual Report on Data and Marketing Industry Oversight, The Data & Marketing Association
• Reaching Your Prospects at Every Stage of the Buyer’s Journey, 97th Floor
• Why Smarter Marketing Strategy Is Better Strategy, Convince and Convert

Internet Marketing Industry

• Performance Horizon Attains Platinum-Level Accreditation in LiveRamp’s Partner Program, PR Web
• VidMob Featured as Launch Partner in Yext App Directory, VidMob

MarTech

• How to Choose Which Online Tools to Use for Your Marketing Campaign, Simply Measured
• Snap’s Ad Tech Platform Ahead Of Facebook In The Early Days, Buyers Say, AdExchanger

Social Media

• 4 Insider Tips to Run Your Facebook Ads like a Professional, Social Media Explorer
• Comparing Average Bids vs. Maximum Bids in a Facebook Audience Split Test, 3Q Digital
• Facebook Features To Boost Your ROI, Search Engine People
• Facebook to keep wraps on political ads data despite researchers’ demands, Reuters
• Giving People More Control Over Their Facebook Profile Picture, Facebook Newsroom
• How to Make Facebook Ads Work for Your B2B Company With a Simple Google Form Survey, Crazy Egg
• How to Schedule Instagram Stories with Links, Tailwind Blog
• Instagram Collaboration Is Making Social Media Work for Small Businesses, Street Fight
• Introducing the Justice League effects to the Facebook camera, Facebook Media
• Marketing Successfully with Facebook, Compukol
• Publishers and Developers on Facebook Audience Network Have a Checklist of Tasks Due Nov. 1, Adweek
• Reddit Is Pitching Brands at Cannes on Why It’s Ripe for Advertisers, Adweek
• Required Changes for Audience Network Publishers, Facebook
• Twitter’s ad outlook improves, Mobile Marketer

Video

• 3 Ways to Easily Caption Social Media Video, Social Media Examiner
• Five successful brands on YouTube: From Adidas to Sarson’s vinegar, Econsultancy
• Limited in their ability to monetize video on Facebook, publishers eye video-licensing opportunities, Digiday
• Survey: Marketers are Seeing the Revenue Potential in Video Content, KoMarketing
• The Future Of Video Is A Combo Of Cloud And AI, AdExchanger
• The Superheroes of Video Marketing, The Blog Herald
• YouTube Becomes the Latest App to Be Included in Nielsen Digital Ad Ratings, Adweek