Marketing Day: April 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• New: Real-Time Conversions Now Live In Google Analytics
  Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analytics account. We’re seeing it live here in the U.S., as well. Anyone else seeing it in other […]
• Twitter Rolls-Out Self-Service Ad Platform To All U.S. Users
  Twitter announced at TechCrunch Disrupt today that its self-service ad platform is now open to all users in the U.S. Previously, the self-serve platform was available by invite only. Now, small businesses, bloggers and other users can use the Twitter ad platform to launch Promoted Tweets and Promoted Accounts ads. Back in March, Twitter announced […]
• Foursquare Set To Sell Check-In Data For Ad Retargeting
  As reported earlier this month, Foursquare has been working to woo agencies and big brand advertisers. Now, a leaked presentation deck picked up by Valleywag shows how the profit-challenged company is pitching two new advertising products that leverage its location-based data. The first product, set to launch in May, is Check-In Retargeting, which would allow […]
• Remix Culture: Rethinking What We Call Original Content
  Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common? They’re creative and cultural works of genius that have shaped and defined generations. We might also think that they’re original works born of a lightning-in-a-bottle, “aha!” moment of creation by the lone inventor. In fact, each one of these […]
• Display Campaign Success: Looking Beyond The Click
  The path from clicking a search ad to a conversion — buying a product, downloading a brochure, locating a store — is well understood and widely accepted today. Because a search ad relates to an intent expressed by the person doing the search, click-through rate serves as a good proxy for conversion, and cost-per-click (CPC) […]
• How Google+ Interactive Posts Push CTAs & Deep Linking Directly Within A Post
  Two months ago, Google rolled out an interesting new twist to Google+ posts, the addition of interactivity. Rather than just text, images or links, Google+ interactive posts allow for calls to action or a specific “deep link” directly within a post. This allows for smarter targeting from companies and smarter, easier, pre-filled updates by users […]
• PC Free: 46% Used Only Mobile Devices In Purchase Process According To New Study
  Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-Purchase Study is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online research across a range of purchase categories. Nearly half of the adults involved in this study did not consult PCs […]
• Followgen Founder Tells Twitter They Should Shut Down His Biz
  Usually, stories around Twitter’s API are those of companies begging for access that have been shut down. This weekend, the exact opposite occurred. This odd case featured Followgen founder Myles Recny who released a blog post this weekend telling Twitter that they should shut down his company. In the bold move, Recny posted 500 words on […]
• New Yahoo Stream Ads Fit Right In Line With The New Yahoo Experience
  After launching the new Yahoo news stream experience in February, the company announced their newest advertising format today, Yahoo Stream Ads. Designed to offer an unobtrusive advertising experience, the stream ads are labeled by Yahoo as the “sponsored twin” to news feed articles, meant to deliver personalized content to users. As a user performs more […]
• Oreo Daily Twist Campaign Wins The 2nd Annual Facebook Studio Blue Award
  Facebook’s Creative Council evaluated hundreds of Facebook ad campaigns submitted by brands and agencies from across the globe to select winners for the 2013 Facebook Studio Awards. This year’s top winner was Oreo, taking home the Blue Award for the Oreo Daily Twist Campaign, a social program that marked Oreo’s 100th Birthday Celebration by posting […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Save $200 On SMX Advanced. Early Bird Rates Expire This Friday – Register Now!
• Google News Sources Grow 15% In 2012 & Continue To Climb With Patch.com In The Lead
• Google Rewards App Developers Using Google+ Sign-In With Better Visibility On Google Search
• Samsung, Intel Invest In “Anticipatory Search” Startup Expect Labs
• How To Get Links By Writing About Other People
• Is Multinational SEO Dead? No, But It’s Changing…
• Avoiding The Keyword Research Checkmate
• Take Our Survey & Help Update The Periodic Table Of SEO
• Live @ SMX Advanced: Top Social Tactics For The Search Marketer

Online Marketing News From Around The Web:

Analytics

• 16 marketers on the metrics that matter, raventools.com

Blogs & Blogging

• Blogging: 4 experts share their favorite tips & strategies, www.seocopywriting.com
• Warning: Don’t Accept Guest Posts Until You’ve Done these 5 Steps, ProBlogger

Business Issues

• Apple Raises $17 Billion in Record Debt Sale, New York Times
• Continuous Deployment at Quora, engineering.quora.com
• In-Page Analytics Innovator ClickTale Secures $17M Growth Round, Reuters
• LinkedIn Reaches 1M Users In Singapore, Or 20% Of The Country’s Population, TechCrunch
• Rakuten MediaForge Reports Double-Digit Growth and Strong Results for Online Ad Engagement and Retargeting Clients, www.businesswire.com
• Skytree Secures $18 Million in Funding to Fuel Explosive Growth in the Big Data Analytics Market, www.skytree.net

Content Marketing

• 6 Steps to Get Content Creation Brainstorms Back on Track, contentmarketinginstitute.com
• Five ways using “controversy” as a content strategy backfires, {grow}
• How to Save Your Marriage with Content Marketing Strategy, BruceClay.com
• Native Advertising & Advertorials – Where’s the Fit in Content Marketing?, Online Marketing Blog

Conversion Optimization

• A 7-Step Landing Page Template to Convert Prospects into Leads, searchenginewatch.com
• Most companies spend less than 5% of marketing budgets on conversion optimization, eConsultancy

Copywriting, Design & Usability

• Use of Blur Backgrounds in Website Design: Beautiful Examples, designmodo.com

Display & Contextual Advertising

• How Facebook Advertising is Changing with Open Graph, KISS Metrics
• LinkedIn Pay Per Click, ppcchat.co
• Online Ads Can Now Follow You Home, Wall Street Journal
• Promoted Page Likes Now Available Globally, www.facebook-studio.com

Ecommerce

• Amazon will top 100 warehouses by the holidays, ChannelAdvisor says, Internet Retailer
• Ebay To Use Mobile Tech To Go Deeper Into Offline Commerce With A Touchscreen Store Window With Kate Spade Saturday Coming This Summer, TechCrunch
• Ex-Facebook staffers launch Freshplum for online promotions, Internet Retailer

Internet Marketing Industry

• Be An Account Manager Super Hero! 64 Enduring Lessons for Success, Part 1, www.aimclearblog.com
• Experian Marketing Services Launches Global, Intuitive Cross-Channel Marketing Platform, press.experian.com
• Responsys Launches Interact Preference, www.marketingtechblog.com
• The Top 75 Must-Read Online Marketing Blogs, Unbounce

Mobile/Local Marketing

• Next Up: Our Yahoo! App for Android, Yodel Anecdotal
• Over 185 Billion Apps downloaded by the end of 2014, finance.yahoo.com

Other Items

• 15 Stats Brands Should Know About Online Privacy, Digiday

Social Media

• Twitter Is Testing Out Its Official Google Glass App In The Wild, TechCrunch
• 6 Interesting Facebook Tricks You Might Not Know, Search Engine Journal
• Facebook for Windows Phone 8 gets major redesign and new features in beta app, The Verge
• Path is spamming address books with unwanted texts and robocalls — again, The Verge
• The Begrudging Death of the Social Media Superstar, www.brasstackthinking.com
• Twitter Warns Journalists: “We Believe That These Attacks Will Continue”, www.buzzfeed.com
• Vine 1.1, vine.co
• What’s So Social About Social Communities?, www.internetmarketingninjas.com