Marketing Day: Apple Dominates Holiday Device Activations, Twitter Updates Abuse Rules & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Twitter Updates Rules To Fight Abusive Behavior
  Dec 29, 2015 by Matt McGee

  Months after ex-CEO Costolo said company “sucks” at dealing with abuse, Twitter finally calls out specific types of user behavior that won’t be tolerated.

• 3 PPC Trends And Tactics You Can’t Ignore In 2016
  Dec 29, 2015 by Pauline Jakober

  Columnist Pauline Jakober discusses what she believes will be big in paid search in 2016, with a look back at some of this past year’s biggest developments.

• Planning For SEO Success In 2016
  Dec 29, 2015 by Marcus Miller

  What strategies are you employing to help guide your digital marketing efforts? Columnist Marcus Miller shares some of his favorite methodologies for strategic planning.

• Email Marketing In 2015: The Most Popular Columns Of The Year
  Dec 29, 2015 by Pamela Parker

  Gmail Sponsored Promotions, improving deliverability and boosting response rates were among the topics that captured readers’ attention in 2015.

• A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015
  Dec 29, 2015 by Desiree Everts DeNunzio

  From Google’s mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that mattered the most to mobile marketers in 2015. Check out what caught our readers’ attention.

• 7 Email Marketing Predictions For 2016
  Dec 29, 2015 by Chad White

  What’s ahead for email marketers in 2016? From responsive design to an Apple voice-controlled headset, columnist Chad White shares his thoughts on what the future holds for email marketing.

• 5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement
  Dec 29, 2015 by Amy Gesenhues

  CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn’s marketing tools.

• Report: Apple Had 50% Of All Device Activations Over 2015 Holiday Season
  Dec 29, 2015 by Barry Schwartz

  Flurry reports that Apple had about half of all device activations over the holidays, also breaking down device types and app installs.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• PPC Paydirt: Check Out Our Top Paid Search Columns Of 2015!
• 5 Essential Search Trends That Will Impact Online Revenue In 2016
• No-Hype SEO: A Realistic Formula To Making SEO Work For Your Business, Part 1
• Bing To Drop Auction Insights & Opportunities Tab From Bing Ads Intelligence

Online Marketing News From Around The Web:

Analytics

• A Marketer’s Guide To Pinterest Analytics, PPC Hero
• 15 Google Analytics Alternatives, Small Business Trends

Blogs & Blogging

• Building Your Blog For 2016, Mack Collier

Business Issues

• 2015: The year Twitter hit the wall, The Guardian
• Twitter Hires New VP Of Diversity And Inclusion From Apple, TechCrunch

Content Marketing

• How To Prove Content Marketing ROI For Your Business, www.jeffbullas.com

Conversion Optimization

• The Power of Defaults in Conversion Optimization, ConversionXL

Display & Contextual Advertising

• Automattic’s WordAds Network is Now Open to Self-Hosted WordPress Sites, wptavern.com
• Is Mobile Programmatic at Risk of Fraud?, eMarketer

Domaining

• 7 Domain Name Considerations, www.searchenginepeople.com
• Deluxe’s Aplus.net Jumps On Pre-Owned Domain Trend, Small Business Trends

Ecommerce

• Meet Wish, the $3 Billion Shopping App That Sells $15 Smartwatches, recode.net
• Bad weather piles on ecommerce delivery delays, Internet Retailer
• Walgreens wins as the fastest ecommerce site during the holiday season, Internet Retailer

MarTech

• The Best Resources for Account-Based Marketing, KISS Metrics
• Mobile Bootcamp Part IV: Effectively monetize your app, googledevelopers.blogspot.com

Mobile/Local Marketing

• Global mobile: why 2016 is the global tipping point for the mobile economy, www.tune.com
• Target spotlights aisle-specific mobile coupons via in-store signage, Mobile Commerce Daily
• Why messaging apps saw the biggest mobile wins in 2015, www.mobilemarketer.com

Social Media

• 14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them), blog.bufferapp.com
• How to Handle Customer Complaints Via Social Media, Social Media Examiner