Marketing Day: Facebook’s “Read It Later” Option, Google’s Mobile Ad Problem & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature […]

on July 21, 2014 at 5:16 pm | Reading time: 6 minutes
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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages
    Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people […]
  • Maybe Google Doesn’t Have A Mobile Ads Problem After All
    There have been a lot of assumptions that Google’s mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn’t keeping pace with the consumer shift to smartphones. So is Google’s mobile […]
  • Coffee Bean Debuts New #PurpleStrawCam Instagram Filter
    Coffee Bean & Tea Leaf is out with a cross media campaign to tout the brand’s iced beverages, notably, the Original Ice Blended drink which promises customers they will “keep cool and summer on.” The campaign includes outdoor, radio, social, mobile, video and online media. The campaign’s video, directed by The Real McCoys, has a […]
  • SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300
    Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 – Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine […]
  • Tracking Intent Data Across Channels For B2B Marketers
    Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can’t beat intent data for the ability to reach and engage users who are “in market.” For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and […]
  • Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps
    While the synchronization between Twitter’s mobile apps and the web version has been a bit disjointed in the past, this soon may change. To date, there have been issues with the limitations on the history of DM’s on mobile as well as a disconnect with DM deletion and viewing between mobile and web. A new […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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