What are marketers’ investment priorities as 2024 winds down?

We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey.

on October 10, 2024 at 2:38 pm | Reading time: 1 minute
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Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. 

Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report. 

Among the topics we cover in this 12-minute episode:

  • What marketers will look for from marketing automation platforms in the future.
  • The varied applications of AI in marketing organizations. 
  • Why Juliette thinks authenticity will be a focal point for marketers in 2025. 

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About the author

Mike Pastore
Staff
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

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