Watch the replay: Innovating your martech stack

Technologists weigh in on keeping your martech stack as is or experimenting in a time of huge change.

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https://youtu.be/OxHiOS7LvvI

This week, MarTech Today Editorial Director Kim Davis sat down with expert technologists Anita Brearton, co-founder and CEO, CabinetM, and Pat Maigler, senior manager marketing strategy and operations at Williams-Sonoma, Inc.

The group spoke about experimenting with martech stacks, and whether or not now is the time to review your technology. The group also spoke about the changing role of marketing operations.

Watch the replay above.

We at MarTech Today hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices. The episodes will also be available on demand.

If you have an idea for a session or would like to join a panel, email [email protected] or fill out the pitch form here.

And join us next week when we focus on agile marketing.


Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


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Marketing Technology
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Martech is a conference for the growing community of senior-level, hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

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