Hyper Adaptive: Redefining organizations in the age of AI

In this episode of Playbook Broken, I dive into the rapidly changing landscape of marketing, driven by AI and automation.

Featuring Melissa Reeve, a 25-year marketing veteran, a MarTech contributor and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of Hyper Adaptive organizations.

Melissa discusses her upcoming book, organizational restructuring and the need for dynamic governance over static playbooks. She also shares insights on the importance of AI literacy, social learning and how to prepare for an AI-native future.

Tune in to uncover how leaders can navigate this chaotic yet exciting new world.

Episode highlights

00:00: Introduction to Playbook Broken
00:37: Meet Melissa Reeve: Marketing veteran
01:18: Hyper Adaptive: Melissa’s new book
03:04: AI literacy and organizational change
04:41: The future of playbooks in marketing
07:45: The human aspect of AI integration
17:57: Stages of hyper adaptivity
20:39: Future of work and leadership challenges
26:33: Learning in the age of AI
28:37: Personal productivity and overcoming challenges
31:46: Conclusion and contact information