Google’s DoubleClick To Offer FBX Ad Inventory In Coming Months
DoubleClick, Google’s online advertising solutions company, announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange. According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the DoubleClick Bid Manager, “in a few months.” DoubleClick claims access to dozens of private […]
DoubleClick, Google’s online advertising solutions company, announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange.
According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the DoubleClick Bid Manager, “in a few months.”
DoubleClick claims access to dozens of private and public exchanges in more than 75 countries, and says it continues to experience double-digit quarter-over-quarter growth in spend, with Q3 2013 representing its biggest quarter ever.
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