Google Unveils New “Hummingbird” Search Algorithm For “Precise & Fast” Results

Big news in the search world yesterday. Google announced that it is using a new search algorithm called “Hummingbird” to sort through its millions of facts and billions of web pages. The system takes its name from the more “precise and fast” results that it is intended to deliver. Panicked about a sudden loss of […]

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Bhummingbirdig news in the search world yesterday. Google announced that it is using a new search algorithm called “Hummingbird” to sort through its millions of facts and billions of web pages. The system takes its name from the more “precise and fast” results that it is intended to deliver.

Panicked about a sudden loss of traffic that Hummingbird might cause to your site? Or excited you might get a new gain if Hummingbird reshuffles the SEO traffic in your favor?

Well, relax. Hummingbird actually went into effect about a month ago. Any changes should already have long happened.

To learn more about Hummingbird, see the detailed story on our sister site Search Engine Land:


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About the author

Danny Sullivan
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.