Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social
In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles. Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic. Below is the full list of […]
In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles.
Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic.
Below is the full list of new filter fields available:
- Is a mobile device
- Is a tablet
- Mobile brand name
- Mobile model name
- Mobile marketing name
- Mobile pointing method
- Mobile has QWERTY keyboard?
- Mobile is NFC supported?
- Mobile has cellular radio?
- Mobile has wifi?
- Social network
- Social action
- Social action target
- Hit type: (page, social, transaction, etc.)
- Internal search term
- Internal search type
- Browser size
- IP version
- Local currency code
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