Ford Celebrated World Emoji Day By Tweeting Beautiful Images Made Out Of Emojis
Automaker capitalizes on new "holiday" in creative way to remind people not to text and drive.
Here’s a quick but ingenious one. July 17 was World Emoji Day. (Yeah, yeah, I know — there are far more important causes to call attention to in this world than the use of emojis to communicate. But, hey, we’re living in a time where a clown running for President gets more coverage than, well, anything else.)
World Emoji Day was created by Emojipedia founder Jeremy Burge. The purpose of the celebration, according to the official World Emoji Day site, “is to spread the 😋 enjoyment that emojis bring to our lives with all of those 👬👫👭 around us.”
To help celebrate the day, Blue Hive Italy, on behalf of Ford Italia, created three wonderfully creative images out of emojis and posted them to Twitter with the #WorldEmojiDay hashtag. Various emojis were gathered to render a dog, an old man with a cane, and a kid on a scooter.
Don’t emoji and drive.#WorldEmojiDay http://t.co/U92JHwcveO
— Ford Italia (@forditalia) July 17, 2015
Don’t emoji and drive.#WorldEmojiDay http://t.co/1FcF3i3Yy8
— Ford Italia (@forditalia) July 17, 2015
Don’t emoji and drive.#WorldEmojiDay http://t.co/kojBa3Z3m6
— Ford Italia (@forditalia) July 17, 2015
In a nod to recent “Don’t drink and use your mobile device” campaigns, each visual was accompanied by copy which read, “Don’t emoji and drive.”
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