A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit
In another move to boost its advertising business, the company is reportedly pitching a "multi-pin carousel" to ad agencies.
Pinterest continues to beat an aggressive path for cash. Today’s news is that the company is pitching a multi-image Promoted Pin unit to ad agencies.
Reported first by Digiday, the feature would give advertisers the ability to include more than one photo in a “multi-pin carousel. ” Pinterest spokesman Mike Mayzel confirmed that the company is experimenting with the format. It’s “one example of many things we are testing,” Mayzel wrote in an email to Marketing Land.
Both Facebook and Twitter offer similar ad features; Facebook’s rolled out its multi-product ad unit this month and Twitter allows up to four images in a single tweet.
Pinterest’s monetization efforts have been accelerating recently. On January 1, the company officially launched its CPM-based promoted pin ad product. (Its CPC-, auction-based ad system remains in beta.) Later in January, it announced it was serving Promoted Pins to users home feeds, moving beyond category pages and search results.
And this month, Recode reported that Pinterest was working on a Buy button that would bring e-commerce transactions onto the platform. The day after the Recode report, Pinterest announced that it was stripping all affiliate links from its network.