Balancing risk and reach: The brand safety dilemma
Is it worth risking reputation to reach a large audience? Is that audience human anyway?
William Terdoslavich is a freelance writer with a long background covering information technology. Prior to writing for MarTech, he also covered digital marketing for DMN. A seasoned generalist, William covered employment in the IT industry for Insights.Dice.com, big data for Information Week, and software-as-a-service for SaaSintheEnterprise.com. He also worked as a features editor for Mobile Computing and Communication, as well as feature section editor for CRN, where he had to deal with 20 to 30 different tech topics over the course of an editorial year. Ironically, it is the human factor that draws William into writing about technology. No matter how much people try to organize and control information, it never quite works out the way they want to.
Is it worth risking reputation to reach a large audience? Is that audience human anyway?
William Terdoslavich | Aug 18, 2021 at 10:44 am ETThe path to wisdom dictates a light curatorial touch when dealing with UGC.
William Terdoslavich | Jul 26, 2021 at 1:14 pm ETMarketing is human. The data says so. And that means you need more than data science to understand your customers.
William Terdoslavich | Jul 6, 2021 at 10:07 am ETOpinion mining, sentiment analysis and the indispensable human touch.
William Terdoslavich | Jun 21, 2021 at 10:02 am ETHow getting in touch with your customers' feelings is getting automated.
William Terdoslavich | Jun 3, 2021 at 9:30 am ETDigital marketing agencies weigh in on what to consider
William Terdoslavich | May 13, 2021 at 10:40 am ETCompanies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads
William Terdoslavich | Apr 28, 2021 at 11:44 am ETPeople now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategy
William Terdoslavich | Apr 16, 2021 at 11:20 am ETActionable insights into putting data-based narratives together.
William Terdoslavich | Mar 22, 2021 at 8:04 am ETSmall business often means small data, but there are ways to drive value from it.
William Terdoslavich | Feb 10, 2021 at 10:40 am ET