The 4 secrets of effective communication
If your marketing team can't communicate with each other, how do you expect them to communicate your message to the world?
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Tim Parkin is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology, Tim has unlocked rapid and dramatic growth for global brands and award-winning agencies alike. He is a speaker, author, and thought leader who has been featured in AdAge, AdWeek, Inc, TechCrunch, Forbes, and many other major industry publications. Tim is also a member of the American Marketing Association, Society for the Advancement of Consulting, and an inductee to the Million Dollar Consulting Hall of Fame.
If your marketing team can't communicate with each other, how do you expect them to communicate your message to the world?
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Tim Parkin | Jun 7, 2023 at 10:25 am ETBy talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
Tim Parkin | May 10, 2023 at 10:48 am ETMarketing artificial intelligence (AI)
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Tim Parkin | Mar 10, 2023 at 9:11 am ETThe key to marketing success and scale is to refine your customer journey down to the essentials — the critical path.
Tim Parkin | Feb 16, 2023 at 10:54 am ETAre you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
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Tim Parkin | Nov 4, 2022 at 9:23 am ETWant better performance and results from your marketing? Then give your people the support and resources they need to excel. Here's how.
Tim Parkin | Oct 11, 2022 at 9:55 am ETNo matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
Tim Parkin | Sep 12, 2022 at 10:05 am ETIf you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
Tim Parkin | Aug 17, 2022 at 11:37 am ETThe pitfalls to avoid and the higher roads to take for marketing success.
Tim Parkin | Jul 12, 2022 at 9:40 am ETIs marketing attribution a myth or reality? Here are three tips for doing attribution as well as it can be done.
Tim Parkin | Jun 13, 2022 at 8:35 am ETIn order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Tim Parkin | May 17, 2022 at 10:08 am ETTesting is much more complex than it seems, but focus on the insights and not the results.
Tim Parkin | Apr 4, 2022 at 10:43 am ETThe more you involve your customers in the marketing process, the more successful you will be.
Tim Parkin | Mar 7, 2022 at 10:44 am ETMarketing teams must operate more transparently, both internally and externally, to realize their full potential.
Tim Parkin | Feb 3, 2022 at 9:39 am ET