3 ways to turn tariff turmoil into marketing gold
Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times.
Contributor
Speaking Experience
Shama Hyder's latest articles
Digital transformation begins when tradition meets innovation
Legacy sectors are finding their digital voice and building cross-generational teams to drive the future of work.
How to inflation-proof your marketing in 2025
When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages.
How a human-centric approach could fix reputational disasters in 2025
Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin.
How 3 companies are reinventing event marketing with SoLoMo
Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.
How Gen Z values are changing marketing
Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.
A holiday gift guide for marketers
From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions.
How customer-centric marketing fuels long-term success
Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation.
Where AI falls short in high-stakes B2B industries
AI's role in B2B marketing isn't universal. Learn where human expertise trumps automation in content, design and regulated industries.
Urban digital transformation: Insights for marketers from global smart cities
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling.
Marketing artificial intelligence (AI)
How to protect your brand from AI dupes
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
GDPR is a help, not a hindrance, to marketing
83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards.
Why startups need more than just press releases
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.
Why influencer marketing is critical in B2B
Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
How influencers and content creators are reshaping brand strategies
Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience.
How to build customer trust through data privacy and security
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust.
From tech tools to personalized presents: Holiday gifts marketers actually want
This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life.
Optimization and personalization
How AI can help create bespoke customer experiences
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
Navigating shifting markets: New products and messaging and the power of storytelling
The importance of staying reponsive to the ever-changing market in your messaging and the stories you tell.
AI for all: How anyone can create AI solutions
Why wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
The value of integration partnerships: Why finding the right partner matters
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
The secrets of successful martech event marketing
Successful technology event marketing has lessons for any brand going back to in-person or hybrid events.
3 ways to maximize the power of reception marketing
Don't be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs.
Marketing artificial intelligence (AI)
Automation and AI: The power to build true digital experiences
Artificial intelligence and machine learning's marketing use cases go beyond chatbots or personalized website recommendations.
Why CMOs must be the company’s biggest advocates for digitalization
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.