Technical SEO for GenAI: How Bots See, Crawl & Rank Your Brand
Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy,
Evangelist, Semrush
AI search is continually growing and being widely adopted, globally. It doesn’t behave like Google. Large Language Models (LLMs) and AI agents crawl and summarize web content differently, and they rely on technical signals your current audit may be missing.
In this session, we’ll unpack what it means to be GenAI-visible, showing how Semrush’s new Enterprise Site Intelligence solution empowers brands to monitor, govern and optimize their digital presence for both users and bots. We’ll demo how GenAI bots interact with JavaScript, what happens when critical resources break and deep dive into how mobile UX features like tap targets can affect crawlability and visibility.
Key takeaways:
- How LLM bots crawl sites differently from search engines
- How to identify JavaScript rendering issues, broken scripts, and crawl gaps
- How Site Intelligence tracks overlapping tap targets, page speed, and Core Web Vitals
- The new technical SEO KPIs for AI and multimodal search
- Real examples of how hidden technical issues block GenAI visibility
Whether you’re an SEO, developer or digital lead, this webinar will help you rethink how you audit your site – through the lens of modern AI
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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Semrush is a leading online visibility management SaaS platform used by over 100,000 paying customers worldwide. In 16 years, the company has grown into an all-in-one marketing suite consisting of more than 55+ products, tools, and add-ons that help companies market better online. Semrush is a trusted data provider. Semrush information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.
In 2024 Semrush aquired Third Door Media. As part of this aquisition Third Door Media publishes learning content for the search industry on Search Engine Land and MarTech. Some learning content is sourced by Semrush and may feature links that promote Semrush products. In all cases, all content on Third Door Media owned websites is approved by respective editorial directors and adheres to our editorial standards.