Cross-channel SEO: How one conversation fuels brand visibility everywhere

Speakers:
Angela Skane, SEO and Content Strategy Manager, Network Solutions

Your brand shows up in dozens of places: Google, YouTube, Reddit, LinkedIn, TikTok, LLMs. Most teams still build and plan content for each one separately, which means separate briefs, separate writers, separate research, and a brand that shows up slightly different everywhere it appears.

The gap isn’t a content gap. It’s a coordination gap, and you don’t close it by producing more content faster.

This session walks through a fix: designing one expert interview to serve as the source material for every channel’s deliverables. Before the interview happens, map the high-intent topics, entity relationships, and narrative angles search data says actually matter. Run the interview once, informed by that map.

Then extract deliverables for PR, blog, social, YouTube, email, and more from that single conversation, each shaped for its channel but anchored to the same evidence and the same narrative.

At this session, you will learn how to:

• Build a search-informed interview framework: identify high-intent topics and cross-surface opportunities before you ever sit down with your SME, so the conversation is engineered for reuse from the start.
• Multiply one interview into months of content: turn a single 60-minute conversation into dozens of channel-specific deliverables without sacrificing quality or scaling your team.
• Unify your cross-channel narrative: root every asset in the same search data and story, so your brand’s authority signals reinforce each other instead of competing

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Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.