The State of Fast Moving Consumer Goods Ecommerce
FMCG E-commerce isn’t slowing down—it’s evolving fast
Semrush on September 25, 2025 at 2:54 pm | Reading time: 1 minute
Consumer behavior is shifting—and fast. In 2024, FMCG e-commerce grew 11%, with global traffic hitting 24.7B monthly visits.
Mobile drove 60% of that traffic, and platforms like YouTube (+25%) and Instagram (+34%) became key discovery channels. AI is quickly reshaping the space too—ChatGPT-driven traffic soared 1138% in just one year.
Behind the momentum lies a bigger story: new channels, new rules, and new opportunities for growth.
Download the report to uncover the trends shaping FMCG in 2025.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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Semrush is a leading online visibility management SaaS platform used by over 100,000 paying customers worldwide. In 16 years, the company has grown into an all-in-one marketing suite consisting of more than 55+ products, tools, and add-ons that help companies market better online. Semrush is a trusted data provider. Semrush information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.
In 2024 Semrush aquired Third Door Media. As part of this aquisition Third Door Media publishes learning content for the search industry on Search Engine Land and MarTech. Some learning content is sourced by Semrush and may feature links that promote Semrush products. In all cases, all content on Third Door Media owned websites is approved by respective editorial directors and adheres to our editorial standards.
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Consumer behavior is shifting—and fast. In 2024, FMCG e-commerce grew 11%, with global traffic hitting 24.7B monthly visits.
Mobile drove 60% of that traffic, and platforms like YouTube (+25%) and Instagram (+34%) became key discovery channels. AI is quickly reshaping the space too—ChatGPT-driven traffic soared 1138% in just one year.
Behind the momentum lies a bigger story: new channels, new rules, and new opportunities for growth.
Download the report to uncover the trends shaping FMCG in 2025.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
Recommended Articles
Semrush is a leading online visibility management SaaS platform used by over 100,000 paying customers worldwide. In 16 years, the company has grown into an all-in-one marketing suite consisting of more than 55+ products, tools, and add-ons that help companies market better online. Semrush is a trusted data provider. Semrush information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.
In 2024 Semrush aquired Third Door Media. As part of this aquisition Third Door Media publishes learning content for the search industry on Search Engine Land and MarTech. Some learning content is sourced by Semrush and may feature links that promote Semrush products. In all cases, all content on Third Door Media owned websites is approved by respective editorial directors and adheres to our editorial standards.