Finding the Funnel in the LLM Era: Rebuilding Customer Journey Paths in AI Search
Speakers:
Myriam Jessier, Founder, PRAGM
You can’t track prompts the way you track SEO rankings. AI search reshapes how users explore and evaluate brands. Marketers need better ways to connect what happens in prompts to what happens in reality.
In this webinar, Myriam Jessier, search industry veteran, will break down how prompt tracking, persona injection, and clickstream data work together to reveal where your brand shows up or doesn’t inside LLM-driven environments.
You’ll learn how to choose the right prompt types for your brand, use behavioral data to validate performance, and reconstruct real customer journeys beyond synthetic test conditions.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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