Semrush AI Overviews study: What 2025 SEO data tells us about Google’s search shift
Google’s AI Overviews, generative summaries within search results, are rapidly reshaping SEO — available in 13.14 % of all US desktop queries by March 2025 (up from 6.49 % in January). Predominantly triggered by informational searches (88.1 %), they span industries like Science, Health, Society, Law, and Government — sectors seeing 15–22% growth in AI Overview coverage.
Although zero-click rates haven’t increased significantly, AI Overviews often replace clicks with on-page answers. Brands must now optimize not just for rankings, but also for inclusion in AI-generated summaries.
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Semrush is a leading online visibility management SaaS platform used by over 100,000 paying customers worldwide. In 16 years, the company has grown into an all-in-one marketing suite consisting of more than 55+ products, tools, and add-ons that help companies market better online. Semrush is a trusted data provider. Semrush information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.
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