Winning the AI Search Race: Lessons from 2025 Trends
Speakers:
Myriam Jessier, Founder, PRAGM
Gerald Murphy,
Senior Solutions Business Manager, SEO | Similarweb
Search has changed and the playbook has been added to. In fact, good SEO helps you perform well on AI. In 2025, AI-powered results are taking over, rankings are changing. ChatGPT, for example, is mostly text-based, ranking feeling answers, but brands still rank. Organic traffic is shrinking fast, and most brands aren’t ready.
In this webinar, Gerald Murphy from Semrush and Myriam Jessier from Pragm will show you exactly what’s happening behind the scenes of AI search, backed by fresh Semrush data. More importantly, you’ll walk away with a clear AI visibility audit framework that helps you see where your brand stands today and how to stay visible when nobody clicks.
This session is built for marketing leaders who want clarity, not hype, and a practical process they can put to work right away.
Opinions expressed in this article are those of the sponsor. MarTech neither confirms nor disputes any of the conclusions presented above.
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Semrush is a leading online visibility management SaaS platform used by over 100,000 paying customers worldwide. In 16 years, the company has grown into an all-in-one marketing suite consisting of more than 55+ products, tools, and add-ons that help companies market better online. Semrush is a trusted data provider. Semrush information on online behavior is used by the largest media outlets around the world such as Bloomberg, The Washington Post, Reuters and others.
In 2024 Semrush aquired Third Door Media. As part of this aquisition Third Door Media publishes learning content for the search industry on Search Engine Land and MarTech. Some learning content is sourced by Semrush and may feature links that promote Semrush products. In all cases, all content on Third Door Media owned websites is approved by respective editorial directors and adheres to our editorial standards.