Ryan Shelley

Ryan Shelley is the founder of Shelley Media Arts, LLC. He is passionate about helping and educating businesses owners and other digital marketers on how they can use inbound marketing, SEO and web design to grow their businesses.

Performance

A balanced approach to data-driven SEO

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.

Performance

Dealing with duplicate content

Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.

Performance

10 tips for choosing the perfect domain

When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.

Data

How to track conversions like a pro

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.

Performance

The problem with obsessive rank tracking

Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.

Performance

The human side to SEO: the power of personas

On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.