How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
Ryan Shelley is the founder of Shelley Media Arts, LLC. He is passionate about helping and educating businesses owners and other digital marketers on how they can use inbound marketing, SEO and web design to grow their businesses.
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
Ryan Shelley | Apr 5, 2018 at 10:32 am ETSEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
Ryan Shelley | Dec 13, 2017 at 2:55 pm ETColumnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.
Ryan Shelley | Nov 15, 2017 at 3:39 pm ETOf all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
Ryan Shelley | Oct 18, 2017 at 4:33 pm ETWhen it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
Ryan Shelley | Aug 23, 2017 at 3:22 pm ETThere are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
Ryan Shelley | Jul 26, 2017 at 2:00 pm ETColumnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users.
Ryan Shelley | Jun 28, 2017 at 3:27 pm ETDriving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
Ryan Shelley | May 31, 2017 at 2:47 pm ETWhat do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
Ryan Shelley | May 3, 2017 at 1:00 pm ETSearch engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
Ryan Shelley | Apr 5, 2017 at 2:15 pm ETLooking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
Ryan Shelley | Feb 8, 2017 at 2:35 pm ETColumnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
Ryan Shelley | Dec 14, 2016 at 2:30 pm ETNow that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
Ryan Shelley | Nov 16, 2016 at 2:00 pm ETHeard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
Ryan Shelley | Oct 19, 2016 at 1:30 pm ETColumnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at.
Ryan Shelley | Sep 21, 2016 at 1:30 pm ETOn a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
Ryan Shelley | Aug 24, 2016 at 1:45 pm ETColumnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.
Ryan Shelley | Jul 27, 2016 at 11:45 am ETWondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach.
Ryan Shelley | Jun 29, 2016 at 3:37 pm ETSEO has a lot of moving parts -- and that can mean a lot of wasted time and effort if we're not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
Ryan Shelley | Jun 6, 2016 at 2:38 pm ET