Are we making SEO too complicated?
SEO has a lot of moving parts -- and that can mean a lot of wasted time and effort if we're not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
As I was looking over reports the other day, I realized I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. You get the picture. I am all for data and tools that make my life easier, but how much is too much?
At my agency, we place a lot of significance on the data that matters to ensure that we are delivering what we are contracted to do. Yet as I was working, I realized that the more I dug through the data, shifting from tool to tool, the less time I was spending doing the work I needed to do.
With a search world crowded with options and resources, I believe it’s time to get back to the basics and simplify the process.
So how can we, as SEOs, use all of the data and great tools available to create a more streamlined and simplified approach to SEO?
Simple doesn’t mean easy
Now, simple doesn’t mean easy. If it were easy, everyone would do it.
Simple is about focus, consistency and results. I know that I have spent hours and hours working on tasks that, all in all, had a very limited impact on the overall goal of the campaign. So instead of focusing on the number of deliverables we can get done, we need to instead focus on delivering results.
By simplifying your SEO strategy, you will strip from it some of the “extras” that don’t really matter and begin to focus on the tasks and actions that help your site achieve its overall purpose.
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