Ryan Shelley is the founder of Shelley Media Arts, LLC. He is passionate about helping and educating businesses owners and other digital marketers on how they can use inbound marketing, SEO and web design to grow their businesses.
Digital Transformation
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
Performance Marketing
So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.
Performance Marketing
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
Performance Marketing
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.
Performance Marketing
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.
Performance Marketing
When it comes to choosing a domain name for your business, you've got more choices than ever. Columnist Ryan Shelley provides suggestions for narrowing it down.
Performance Marketing
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience.
Performance Marketing
Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts -- and your users.
Data
Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.
Performance Marketing
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
Performance Marketing
Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong.
Performance Marketing
You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.
Performance Marketing
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
Performance Marketing
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity.
Performance Marketing
Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.
Performance Marketing
Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.
Performance Marketing
Heard about a new update to Google's organic search ranking algorithm? Don't panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
Performance Marketing
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience -- something Netflix excels at.
Performance Marketing
On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
Performance Marketing
Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.