Second-party data can be extremely valuable to marketers, yet it's not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses.
Collecting data is easy -- finding smart ways to use it to deliver better, more compelling ads to customers is much more difficult. That's where dynamic ads come in, as columnist Matt Ackley explains.
Programmatic ad buying isn't just about real-time bidding. Columnist Matt Ackley takes a look at other, non-real-time-bidding methods that are gaining traction.
If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you need to do is take a walk outside, step into a Starbucks line, or take a trip on a bus to see how many eyes are glued intently to mobile […]