Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Stripe Makes Move To Be The Prime Supplier Of Buy Buttons

Stripe Makes Move To Be The Prime Supplier Of Buy Buttons

Payment processing startup introduces Relay, an API that gives merchants the ability to place buy buttons on social networks and third-party sites.

Martin Beck on September 15, 2015 at 1:41 pm | Reading time: 2 minutes

buy-now-button-commerce-ss-1920

Stripe is making a play to be the backbone of the buy button industry.

The payments processing startup unveiled a new feature Monday to help merchants display their products across multiple third-party apps, incorporating buy buttons for a more seamless purchasing experience. Facebook, Pinterest, Twitter and Google have all launched similar efforts to try to cash in on the lucrative e-commerce market, a marketplace that still struggles with clunky mobile tools.

Stripe said 60 percent of traffic to shopping sites comes from mobile devices, but only 15 percent of purchases. That’s a huge opportunity for retailers, but the prospect of dealing with multiple platforms and partners is daunting. Stripe’s new feature, called Relay, aims to provide a one-stop shop, an API that enables merchants to load their catalogues once and serve them throughout the online world.

“For retailers, there are too many different apps, too many channels that they can integrate with directly. [Relay] helps merchants sell in multiple places with a single integration,” Stripe CEO Patrick Collison said at the company’s launch event Monday in San Francisco.

Stripe hopes to be the go-between between retailers and third-party apps and platforms. How well it does depends on how many social platforms come on board. Stripe has worked with Facebook to power its buy button testing. It has worked with Pinterest as well, but Recode reported that Pinterest is not using Relay.

Twitter was the lone social network announced as a partner this week. Saks Fifth Avenue and Warby Parker are among the retail brands on board at launch. Shopping apps Spring and ShopStyle are also partners.

warby-buy-button


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Study: Marketing automation teams mired in execution, neglecting strategic priorities
    Only 38% of marketers very confident in their customer data and analytics systems
    Does your email copy persuade or sell?
    The latest jobs in martech
    74% of B2B marketers expect budgets to increase next year

About The Author

Martin Beck
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.