Instagram Hits 400 Million Monthly Active Users

Instagram announced today that it now has 400 million MAUs (monthly active users), adding another major milestone for Facebook’s stable of digital networks.

The roster:

• Facebook: 1.5 billion
• WhatApp: 900 million
• Facebook Messenger: 700 million
• Instagram: 400 million

That’s 3.5 billion people using Facebook services at least once a month. There’s obviously significant overlap, but it still represents an impressive chunk of the internet world’s attention.

Five-year-old Instagram has added 100 million active users since last December, and by that measure is pulling away from Twitter as the second-place social network. Twitter’s most recent stat for MAUs is 316 million, 304 million if you discount people who only sign in via SMS.

Instagram, which also said people upload more than 80 million photos a day on the network, made the announcement in a blog post:

We are thrilled to announce that the Instagram community has grown to more than 400 million strong. While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us.

Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome! Among the last 100 million to join, more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil, Japan and Indonesia.

Instagrammers continue to capture incredible photos and videos from all corners of the earth (and even the solar system). We’ve seen inspiring moments like the first surface image of Pluto and Champions League celebrations, as well as striking locales like the white pools of Turkey and a Namibian desert ghost town.

Gorgeous Pluto! The dwarf planet has sent a love note back to Earth via our New Horizons spacecraft, which has traveled more than 9 years and 3+ billion miles. This is the last and most detailed image of Pluto sent to Earth before the moment of closest approach, which was at 7:49 a.m. EDT Tuesday – about 7,750 miles above the surface — roughly the same distance from New York to Mumbai, India – making it the first-ever space mission to explore a world so far from Earth. This stunning image of the dwarf planet was captured from New Horizons at about 4 p.m. EDT on July 13, about 16 hours before the moment of closest approach. The spacecraft was 476,000 miles (766,000 kilometers) from the surface. Images from closest approach are expected to be released on Wednesday, July 15. Image Credit: NASA/JHUAPL/SwRI #nasa #pluto #plutoflyby #newhorizons#solarsystem #nasabeyond #science

A photo posted by NASA (@nasa) on Jul 14, 2015 at 4:00am PDT

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Martin Beck

Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.