Contributor

Kevin O'Reilly

About Kevin O'Reilly

For more than 15 years, Kevin O'Reilly has been helping companies navigate the path from data and analytics to insight and strategy. As CTO at TVSquared, Kevin brings his skills in coding, modeling, team building, and leadership to ensure the company continues to provide the industry’s most accurate, same-day TV measurement and optimization technology.Previously, Kevin was the vice president of marketing sciences at TWO NIL, a media, marketing and advertising agency.

Kevin O'Reilly's latest articles

Marketing operations (MOps)

Making complementary media strategies work: The recipe for cross-channel attribution

Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O'Reilly discusses how attribution is the key to achieving this alignment.

Kevin O'Reilly | Mar 9, 2017 at 11:03 am ET

Connected TV and OTT

Best of both: Making TV and digital work in unison

As the line between TV and digital continues to blur, how can marketers make them work together? Contributor Kevin O'Reilly shares tips to ensure a complementary media strategy.

Kevin O'Reilly | Jan 26, 2017 at 11:50 am ET

Performance marketing

Digital or TV? The false dichotomy in advertising

Contrary to popular belief, you shouldn't have to choose between digital or TV. Contributor Kevin O'Reilly explains how the two are inextricably intertwined and why it’s time for advertisers to take a multichannel approach.

Kevin O'Reilly | Dec 14, 2016 at 10:06 am ET