What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Contributor
Kelsey Libert's latest articles
Reaching consumers in the age of AI: What you need to know about search and social media
Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
5 Research-Based Findings Show Content Marketing Beats Native Advertising
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.
We Surveyed 1200 People To Learn How To Increase Email Effectiveness
Don't let an email faux pas turn away your customers and colleagues. Columnist Kelsey Libert has tips to improve your digital communication.
4 Psychological Principles That Will Make You Better At Content Marketing
Trying to pitch your content to various editors/publications? Columnist Kelsey Libert explains how you can use psychological principles to achieve greater success.
How Playbuzz.com Attracted 58 Million Unique Monthly Visitors Within 10 Months Of Launching
What is PlayBuzz, and how did it become successful enough to surpass BuzzFeed and Huffington Post in Facebook shares? Columnist Kelsey Libert discusses the findings of a recent analysis.
4 Digital Marketing Strategy Studies: Formats, Trends, Influencers & Engagement
What spells success in content marketing and other digital disciplines? Is it about the format, the distribution or the timing? Contributor Kelsey Libert explores all the important factors.
4 Videos That Get Cause Marketing Right
Businesses can benefit by allying with charities, and contributor Kelsey Libert explains the right way to go about this.
Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II]
A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a survey of more than 500 publishers.
How Individual Identity Influences The Way Audiences Share [Survey Data]
What motivates us to share content? Contributor Kelsey Libert delves into a recent study by Fractl detailing how and why we share on social media.
The 9 Biggest Pitfalls You’ll Face With Content Marketing Creative
Content marketing can fall flat, but how do you predict what will work? Columnist Kelsey Libert provides research-backed advice to avoid pitfalls.
Here’s What 2.7 Billion Social Shares Say About Content Marketing
What headlines and topics yield the most social shares and where are they shared? Contributor Kelsey Libert from Fractl offers data from a study of the most-shared articles from top sites.
Survey Of 500+ Publishers Reveals How They Want To Be Pitched
Kelsey Libert surveyed over 500 digital publishers to discover what you can do to improve your content placement pitches.
The Power Of The First Follower: Analyzing The Viral Spread Phenomenon
First, watch this video: [youtube]https://www.youtube.com/watch?v=GA8z7f7a2Pk[/youtube] What Is This? This is a perfect example of an offline viral phenomenon whereby a single creative act, without active encouragement, is spread and grown organically to many hundreds of times its original size in less than three minutes. Okay, But Why Did This Actually Work? This is where things […]
How To Activate Tribes For Viral Content Marketing Success
The idea of “Tribes,” popularized by Seth Godin and others, is just a fancy way of articulating the idea that the internet has allowed for massive segmentation of individuals. These silos of individuals can be thought of as tribes because they behave cohesively and respond similarly to stimuli that resonate with their shared interests, desires […]
How Playing Devil’s Advocate Will Improve Your Content
When you finish writing something, it’s tempting to sit back in your desk chair and beam — but that won’t result in great content. What you really have to do is take a walk, come back with a fresh eye, and tear your content apart. This is the only way to make content that’s interesting, […]