An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
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Elisabeth Osmeloski's latest articles
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
The Google Dance Returns To Silicon Valley @SMX West
The Google Dance is back. Don’t know what the Google Dance is? It’s the nickname given to when Google’s search results dance around after an algorithm update. But it’s also the name of an annual gathering for search marketers that Google hosted at its Googleplex headquarters from 2002 through 2008. Now the Google Dance is back. It’s happening […]
20 Things Social Media Professionals Can’t Ignore In 2016
The last year in social media has been insanely busy for professional marketers all around the world. If you manage any aspect of social media marketing for your brand or your clients, you know how hard it can be to keep pace. If you’re currently stressing about how you’re going to pull your social strategy together […]
WATCH: All The Official Super Bowl 2015 Commercials & Ads
Bud Light, Carnival Cruise Lines, Doritos, Mercedes-Benz and Wix.com first out of the gate with 2015 Official Super Bowl XLIX Ad Teasers. Click to watch all the currently available ad teasers and full-length 2015 Super Bowl Commercials as they become available.
Infographic: @RedSox 2nd Most Influential #MLB Team On Twitter
The Sox would likely be #1, if it wasn’t for those damn Yankees. (Yes, I went there, readers; I’m from New England, so it’s like a law. Respect for Jeter, though.) Still, it’s an interesting ‘moneyball’ type of stat for social media marketers looking to connect fans and brands. During the most recent World Series, the social […]
A Marketer’s Guide To Gaining Attention On 12 Top Social Networks
In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annual SMX Social Media Marketing conference. For this year’s lineup, in addition to strategic sessions and big picture panels, we have several spotlight sessions that will deliver highly tactical and practical tips for marketing on specific social platforms. From dealing […]
CBS Comedy #2BrokeGirls Features Google Glass; Google Says Not Product Placement
In a new 30-second promotional spot for the season’s final episode of the popular CBS sitcom 2 Broke Girls (S3, And The First Degree, air date: 5/5/2014) character actress Jennifer Coolidge who plays the over-the-top Sophie Kachinsky, is seen wearing Google Glass: Update: Google Glass Gets 2+ Minutes of Fame Last night’s season finale of 2 Broke Girls featured […]
VIDEO: What Would Eric Stonestreet Be Like As A Social Media Strategist for Richard Sherman?
The comedic actor and star from ABC’s Modern Family, Eric Stonestreet teamed up with NFL star Richard Sherman for a creative bit which premiered at the 2014 #AdobeSummit yesterday at the end of day ‘sneaks’ session. Eric Stonestreet was special guest and wildly funny co-emcee as Adobe engineers made their best pitches for new possible products […]
10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit
Today’s keynote session at the Adobe Digital Marketing Summit brought Super Bowl champion cornerback Richard Sherman (@RSherman_25) to Salt Lake City, Utah to speak to a crowd of about 7,000 digital marketing executives. What can an NFL star teach a huge room of marketing professionals? If you’re scratching your head on that one, you might […]
Super Bowl 2014: #HashtagBowl Live Blog Action From Kickoff To Final Score
Did you miss our live blog action during the big game? No problem, we understand you were at a party enjoying the Super Bowl commercials in real-time with all your friends. Catch up on what you missed and review our expert commentary on the Super Bowl ads, as our panel shared their first take on […]
Get To Know: Nick Pahade, Poptent CEO & Video Marketing Commentator For The #HashtagBowl
With over 17 years of digital marketing experience across media and digital agencies, eCommerce and technology platforms, Nick Pahade is currently spearheading Poptent’s efforts to address the surging demand for video content that is well-produced and delivers an authentic voice to the audience. Considering the current frenzy marketers are in to create the next great viral […]
Susan Beebe, Social Strategist From Tyson Foods Named To #HashtagBowl Live Blog Lineup
Buffalo wings. Check. Pizza crust and toppings. Check. Tortillas and Chips. Check. All the makings of a great Super Bowl party indeed. Next step: invite guests to watch the game and critique the commercials. Check. What better VIP guest than Susan Beebe, the Social Media & Online Communities Manager at Tyson Foods, maker of many game […]
Where To Watch All The 2014 Super Bowl Ads Online
UPDATE: Click here to watch our 2015 Super Bowl Commercials playlist. With just days to go before Super Bowl XLVIII, many of this year’s expected Super Bowl advertisers have been rushing to release full versions of their commercials that will air nationally during the big game. While it may be taking out some of the […]
Meet Peter Shankman, Guest Commentator For Marketing Land’s 2014 #HashtagBowl
All right, so many of you may already ‘know’ Peter Shankman, as active as he is on various social networks. You may also recognize him as a published author, entrepreneur and public speaker who is not shy about sharing his views on branding, improving customer service, social media, PR, marketing and advertising. Peter Shankman is best known […]
Introducing The Marketing Land #Hashtag Bowl: 2014 Edition
Are you ready to see the battle of the social networks during Super Bowl XLVIII? Marketing Land is set to kick off Super Bowl advertising season with our third annual #Hashtag Bowl — your front row seat to see how all the social media platforms stack up against each other in Super Bowl ad mentions. […]
Sundance 2014: Movies, Marketers Work To Produce Online Buzz
The annual 10-day Sundance Film Festival has officially kicked off in Park City, Utah, which means hordes of film industry execs, Hollywood talent and documentary makers from around the world have taken over the ski town’s Main St. While the festival continues to stick to its core values and vision set forth by founder Robert […]
SLIDESHOW: The Periodic Table Of SEO Success Factors Explained
In 2014, we updated our popular Search Engine Land Guide To SEO with a quick slideshow summarizing the key factors of successful search engine optimization. The Search Engine Land Guide to SEO slideshow and companion guide explains each of the success factors in more detail over the course of nine chapters, each filled with additional resource links, SEO tips […]
How Much Buzz Did ‘The Internship” Movie Trailer Get During Google+ Hangout?
In a nutshell… not that much. You’d think that a big promotional event like this would get a little more attention in social media channels right off the bat. But as with most online marketing and viral campaigns, it seems like it’s going to be a slow roll to get people talking about the movie. […]
Fox Movies Releases Google Logo Look-a-Like “The Internship” Teaser Movie Poster
Last week, the marketing team at Twentieth Century Fox gave Collider.com an exclusive teaser image of the official movie poster for “The Internship” – the film that features Vince Vaughn and Owen Wilson as interns working for Google. The official movie poster smartly plays off the recognizable Google logo and search function: Unfortunately, at press time, […]
Biz Stone Keynotes Adobe Summit 2012: Live Blog
Here we go again, yesterday’s Arianna Huffington keynote was more fun to live blog than I thought it would be, so I figured I’d try again this morning when Biz Stone, Co-founder of Twitter takes the stage at Adobe Summit 2012 here in gorgeous Salt Lake City, Utah. (Yes, I’m biased because I live here in […]
Arianna Huffington Keynote From Adobe Summit 2012: Live Blog
Salt Lake City, Utah – Adobe is hosting its 11th annual Digital Marketing Summit, and Arianna Huffington is about to take the stage in front of 4,000+ attendees to discuss her take on “New Media” and discuss the latest online and social media trends turning the balance of power away from media giants and in […]
Marketers Reveal Their Favorite Mobile Apps To Inspire Your Strategy In 2012
Without a doubt, developing or improving mobile marketing strategies in 2012 is likely occupying a lot of real estate on the product roadmaps of many brand managers. For those marketers whose top priority in 2012 is creating and maintaining mobile apps to support their marketing activities, figuring out the functional requirements and features to make […]