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For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These days, with complex analyses now possible for activities like email marketing, online promotions and blog posts, industry practitioners are actively pursuing the “best” timing for their latest initiatives. In this piece, we drill down into […]
For many brands, regionalization of marketing programs represents a key pillar to their overarching strategy. Particularly for those companies operating nationally, it’s often difficult and costly to target consumers on a very granular level. Regionalization allows marketers to look at trends across a slightly larger area — typically several adjacent states that share some cultural […]
In the New England area, Red Sox fever came to a head once again with the October World Series victory this year, and it was clear that many of the fans celebrating were of the “bandwagon” variety. Winning championships turns sporting events into cultural events; non-fans into casual fans; and casual fans into actual fans. […]
The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A near-total majority of web users utilize a search engine on a daily basis, and the largest players are now generally entrenched. In this context, social networks represent the next growth industry — in […]