How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.
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Corey Patterson's latest articles
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Display ads can help brands improve their sales pipeline with creative, persona-based strategies.
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Why brands must embrace responsible marketing practices
Responsible marketing practices are necessary to build customer trust and ensure long-term success.
How to overcome data silos and fragmentation
Marketers need robust solutions and strategies to overcome data fragmentation.
6 reasons why marketing operations is foundational to successful campaigns
Brands that neglect marketing ops will find more than a few problems with their campaigns.
How brands can succeed in digital asset management
Assessing your brand's relationship with digital technologies is foundational to campaign success.
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements.
How to improve campaign quality in a digital-first world
Without a digital-first strategy, brands will have a hard time creating high-quality campaigns.
How to drive engaging brand experiences with co-innovation
Co-innovation lets marketers use their engagement tools more effectively.
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward.
How email marketing is changing and what marketers should do about it
Find out what's been added to the Email Marketing Periodic Table.
How to build a successful marketing technology roadmap
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations.
Lytics adds cloud data connection feature to improve ad targeting
Marketers will be able to create create custom audiences for many advertising platforms.
What it means to be an empowered marketer in today’s digital landscape
How marketers can empower their operations in a digital-first landscape.
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy.
How ABM strategies bring marketing and sales together
Expert says personalized communications is one way to help bridge the marketing and sales divide.
Bitly announces acquisition of Egoditor
Acquiring Egoditor will expand the company's touchless tech offerings.
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
4 ways to drive customer engagement through personalization
Personalized experiences can determine the success of customer engagement strategies.
3 ways to gain more visibility into your lead lifecycle
How marketers can gain more insights from their lead lifecycles using status tracking.
How marketers can keep customers engaged using data
Successful customer engagement depends on good data.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
5 ways marketers can improve customer experiences with personalization
Personalized CX can help marketers unify customer journeys.
How to future-proof your digital marketing strategy
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
How marketers can build their brand’s digital maturity
A brand's digital maturity goes beyond digital transformation.
How to get the most out of first-party data with email marketing campaigns
Email marketing can help brands move away from third-party data.
What personalization looks like without third-party cookies
How marketers can reduce reliance on third-party cookies and improve personalization.
How to prove the benefits of webinars with engagement data
Here are some ways brands can prove the effectiveness of webinars.
Vimeo announces plans to acquire Wibbitz and WIREWAX
The acquisition gives brands more opportunities in their video marketing strategies.
4 reasons to implement a custom CDP
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities.
How to build a successful RevOps team
Sustained revenue growth is built on optimized RevOps teams and strategies.
How Sony Interactive Entertainment built a winning marketing data strategy
Sony Interactive Entertainment found ways to improve its data strategy in a transformed digital landscape.
How to measure content marketing ROI and ROE
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Why marketers should embrace product analytics
Product analytics can help marketers optimize digital customer experiences.
What automation looks like in marketing operations today
Automation is taking on new forms in modern marketing operations.
Why data compliance is more than consent management
Protecting customer data goes beyond basic consent management.
How brands can create omnichannel customer experiences
Omnichannel marketing strategies go beyond multichannel engagement.
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Generating buyer interest relies on the combined efforts of marketing and sales.