MarTech Today: Skimlinks adds AMP support, Adjust launches new anti-fraud standard and Adobe Experience Manager adds features

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Skimlinks launches automated affiliate links for AMP Feb 13, 2019 by Barry Levine The UK-based firm says this is the first such automated solution for affiliate links on AMP pages. Adjust […]

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February 14, 2019 • 3 minutes read

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    Martech Today Feat 6 Uq7pto

    Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

    From MarTech Today:

    From Marketing Land:

    • Agencies, brands see big potential for OTT, cross-device measurement in 2019
      Feb 13, 2019 by Robin Kurzer
      IAS’s Digital Pulse Survey also found that though concern about ad fraud has dropped, it’s still at the forefront of marketers’ minds.
    • Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
      Feb 13, 2019 by Amy Gesenhues
      The site is continuing to build out its performance-driven advertising options for marketers.
    • Sharpen your SEO & SEM skills. See the SMX Advanced agenda!
      Feb 12, 2019 by Marketing Land
      For nearly 15 years, SMX® Advanced has been the event expert search marketers attend to learn performance-enhancing tactics, make game-changing connections, and further their careers. Join them in Seattle June 3-5. The agenda is live and ready for you to explore! Register now & save up to $900! All Access Pass: Book now and save $450.

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    Barry Levine

    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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