MarTech Today: Skimlinks adds AMP support, Adjust launches new anti-fraud standard and Adobe Experience Manager adds features
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on February 14, 2019 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Skimlinks launches automated affiliate links for AMP
Feb 13, 2019 by Barry Levine
The UK-based firm says this is the first such automated solution for affiliate links on AMP pages. - Adjust unveils a new standard to combat fraudulent ad clicks
Feb 13, 2019 by Barry Levine
Called Click Validation Through Proof of Impression, it ties an ID in the ad impression to an ID in the ad click, and it is being adopted by a range of ad tech firms.
- 2019 Martech Trends You Need To Know
Feb 13, 2019 by Digital Marketing Depot
Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to break free of classic trade-offs […] - LinkedIn adds custom list sharing, Salesforce tie-in to Sales Navigator
Feb 13, 2019 by Amy Gesenhues
LinkedIn will now let sales reps share the lead and account lists they create with team members. - Adobe Experience Manager adds features to help marketers manage assets, optimize video
Feb 13, 2019 by Amy Gesenhues
The company also released new tools designed for IT and developers managing app development.
From Marketing Land:
- Agencies, brands see big potential for OTT, cross-device measurement in 2019
Feb 13, 2019 by Robin Kurzer
IAS’s Digital Pulse Survey also found that though concern about ad fraud has dropped, it’s still at the forefront of marketers’ minds. - Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
Feb 13, 2019 by Amy Gesenhues
The site is continuing to build out its performance-driven advertising options for marketers. - Sharpen your SEO & SEM skills. See the SMX Advanced agenda!
Feb 12, 2019 by Marketing Land
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From Around The Web:
- Almost 60% of marketers haven’t implemented AMP, see why, Unbounce
- Apple targeting April launch for video service, CNBC
- How we fought bad apps and malicious developers in 2018, Android Developers Blog
- Highland Math Forms First Data Co-op Of Data Sellers | AdExchanger, Ad Exchanger
- How Artificial Intelligence is Reshaping Email Marketing, aithority.com
- How Long Until We All Use AI Sales Assistants?, it.toolbox.com
- What to Expect as Amazon Delves Deeper Into Smart Homes and AI – Adweek, www.adweek.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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