Marketing artificial intelligence (AI)
IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation.
Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection.
Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency.
Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights.
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial.
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers.
The FTC declares hashing isn't a foolproof privacy measure. Here’s what this stance means for the industry’s future.
Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend.
Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment.
Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability.
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data.
