Angelina Eng

Having started her career in advertising in 1994, Angelina Eng rose to executive leadership roles, significantly influencing the progression of digital media, marketing, ad operations, and analytics. In her pivotal roles at renowned firms such as Morgan Stanley, Merkle, Dentsu, and Publicis, Angelina provided invaluable assistance to over 150 marketers across diverse advertising facets and played a key role in forming some of the industry standards recognized today. 

Currently holding the position of Vice President of the Measurement, Addressability & Data Center at the IAB, Angelina plays a crucial role in defining guidelines and establishing industry standards in the fields of addressability, measurement, and operations. In doing so, she is actively shaping the contemporary landscape of digital advertising.

Before her tenure at IAB, Angelina received notable awards including the AdMonsters 2018 Power List, IAB Data Rockstar 2016, and AdMonsters Digital Media Leadership Award 2016, underlining her significant impact and leadership in the field.