Smart appliances are great for marketers, if they’re useful for consumers
They gather useful marketing data, but they must also deliver value to consumers to succeed.
Contributor
Alicia Arnold's latest articles
Marketing artificial intelligence (AI)
How to build consumer trust in the age of AI
Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence.
How AI can combat the ‘paradox of choice’ and improve customer outcomes
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.
How to balance customer experience and returns in ecommerce
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty.
Is it time to clean out your martech stack?
Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.
How employee experience drives customer satisfaction
Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences.
How to implement dynamic pricing without alienating customers
Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty.
Optimization and personalization
Unlocking customer loyalty: 5 core motivations powering personalized marketing
Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level.
The dark side of virtual try-on tools: Safeguarding biometric data
Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches.
Marketing artificial intelligence (AI)
ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024
We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
5 simple ways to improve customer experience
Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication.
3 points to consider before implementing a CDP
Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in.
Humanizing B2B: The key to better customer experience
Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections.
Customer experience for the modern marketer
Get an actionable understanding of customer experience as well as how it differs from digital experience.