Who really owns your data? Protecting your business from agency lock-in
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.
Contributor
Alan K'necht's latest articles
How to put marketing data into meaningful context
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization.
Adopting consent-based analytics for long-term marketing success
Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations.
Data visualization: How to transform analytics data into actionable insights
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization.
The power of predictive analytics: Is the future now?
Learn how to leverage GA4's predictive metrics to forecast customer behavior and inform your marketing campaigns.
5 GA4 issues and why they’re a good thing
Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement?
Accuracy in digital analytics: What marketers need to know
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
Campaign tracking in GA4: How to ensure your links are properly tagged
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
How to make web accessibility a part of digital marketing efforts
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities.
Why UX is critical to digital marketing
UX design strategist Jared Spool explains that experience can't be divorced from product and service.
The evolution of digital analytics and marketing
It's time to prepare for using Event-Based Analytics to evaluate the digital customer journey.
Align your marketing plan with your analytics measurement plan
Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported.
Cross-domain analytics tracking: Why you may not need it
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here's why.
Back to basics: Measuring your social media efforts with unique acquisition channels
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion.
Bounce rate: Important metric or junk data?
For a lot of organizations, bounce rate is a meaningless part of reported KPIs. Contributor Alan K'necht explains how you can put bounce rate into context to give it greater meaning.
How to find the right analytics for the right marketing job
Do you know which kind of analytics to use, and when? Columnist Alan K'necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful.
The future of digital advertising: Ads that look back
Billboards that watch you back aren't just the stuff of science fiction. Columnist Alan K'necht takes a look at the technologies that are transforming digital advertising.
Why You Need An Independent Analytics Audit
Is your digital analytics data is being presented clearly and honestly? Columnist Alan K'necht explains why you need an analytics audit — and why it should be conducted by an independent body.
How Universal Analytics Is Different And What You Should Be Doing Now
If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has been promoting its new analytics solution called “Google Universal Analytics” (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production. While […]
You Don’t Have To Be Big To Do Social Right!
One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come to an end now. Some of the best examples of effective social media marketing that I’ve ever seen come from small businesses. A classic example is the Ashkenaz Cowboy […]
Hashtag Bombs: How Not to Leverage Trending Hashtags
When it comes to social media marketing, many brands and organizations have staked claim to various hashtags. Yet by their nature, hashtags can’t be owned. They can’t be wordmarked or copyrighted, either. The reality is that many hashtags are started organically, not by brands themselves but by their customers. Hashtags were once the sole domain […]
The New SEO = Social Engagement Optimization
SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen searching for food. So does social […]